Senior Manager, Field & Partner Marketing

Responsibilities

• Flagship Tier-1 Event Execution: Own the strategy, end-to-end design, and flawless execution of major Tier-1 industry events (e.g., Money20/20) while architecting the blueprint for Airwallex’s first-ever owned corporate conference.
• Elite Executive Experiences & Brand Partnerships: Program and scale high-touch, exclusive customer experiences that leverage world-class partnerships—including our Formula 1 program, SF Giants partnership, Customer Advisory Boards (CAB), and intimate CFO Roundtables—to secure C-suite mindshare and accelerate high-value enterprise deals.
• Data-Driven Optimization & Commercial Alignment: Equip the commercial team with tactical pre/during/post-event plays, providing ruthless data-backed insights, performance readouts, and strategic recommendations to consistently move the needle on net-new enterprise revenue.
• High-Velocity Pipeline Generation: Launch, s, and scale aggressive co-marketing initiatives and partner collaborations designed to instantly capture demand and systematically move prospects from top-of-funnel awareness to active revenue opportunities.
• 0-to-1 Community Building: Pioneer and scale exclusive founder, operator, and executive communities across key verticals in SF and NYC, ruthlessly experimenting with high-touch event formats to capture market share and build long-term brand affinity.

Requirements

• 8+ Years of High-Impact B2B Experience: A proven track record of owning high-stakes B2B marketing initiatives, strategic conferences, Tier-1 industry activations, and partner/community management programs within a fast-moving scale-up or tech environment.
• Absolute Pipeline Ownership: A mindset focused strictly on pipeline generation and revenue targets, rather than just lead or registration volume. You have a proven history of being directly accountable for revenue metrics.
• Fairtight Sales Alignment & SDR Coordination: Deep experience working hand-in-hand with Enterprise Sales leaders and managing tight SDR coordination loops to ensure every event touchpoint triggers immediate, hyper-targeted sales motioning.
• Marketing Automation Mastery: Proven track record designing and running automated lead follow-up sequences and nurture tracks that convert event attendees into sales-qualified opportunities with zero latency.
• An Unapologetic Builder: An entrepreneurial, high-initiative mindset with a bias for action; comfortable operating with limited historical data and excited to build processes where none exist.
• Flawless Executive Execution: Exceptional organizational skills and attention to detail, coupled with a customer-obsessed approach to creating premium, unforgettable experiences at every touchpoint.
• Mobility: Ability to travel up to 20% across North America to launch events, run customer programs, and activate key partnerships on the ground.