Senior Field Marketing Manager

About the role

The Senior Field Marketing Manager will serve as the bridge between corporate marketing strategy and field execution, bringing Amperity's campaigns, content, and customer stories to life within strategic prospect and customer accounts. Reporting to the Sr. Director of Marketing Programs, you will partner closely with Sales, Customer Success, Solutions & Campaigns and Digital Marketing to execute targeted programs that drive account engagement, create pipeline opportunities, accelerate active deals, and support customer expansion.

Responsibilities

• Align marketing programs to revenue priorities
• Partner with Account Executives and Customer Success Managers to understand territory priorities, target accounts, and growth opportunities
• Develop account and regional marketing plans that align with company campaigns, strategic initiatives, and revenue goals
• Execute programs that support pipeline generation, opportunity acceleration, customer engagement, and expansion opportunities
• Identify opportunities to increase engagement among key stakeholders and buying committees within target accounts
• Execute integrated field marketing programs
• Activate corporate campaigns within assigned territories and account segments through localized and account-specific programs
• Manage event planning, logistics, vendors, budgets, and program execution from concept through follow-up
• Drive account engagement
• Partner closely with Sales teams to increase engagement within strategic prospect and customer accounts
• Support account-based marketing initiatives through coordinated field activation and personalized experiences
• Collaborate across the go-to-market organization
• Measure and optimize performance
• Track and report on program performance, account engagement, event effectiveness, influenced pipeline, and return on investment
• Analyze results and make recommendations to improve future programs and investments
• Maintain visibility into program outcomes and communicate results to key stakeholders

Requirements

• 5 years of experience building and delivering field marketing campaigns, events, executive and key account programs, and joint partner activity
• Experience in B2B field and event marketing
• Experience building a variety of marketing tactics including social media, webinars, email, paid digital, partner marketing
• Understanding of Amperity's messaging and strategy as plans evolve
• Experience partnering with departments such as Sales, Business Development, and Customer Success to lead demand
• Experience developing multi-channel demand generation and field marketing campaigns (digital, in-person and hybrid)
• Natural ability to take ownership of all aspects of a campaign or event
• People-first mindset, including all partners
• History of building trust across teams
• Willingness to travel 30-40% to regional events
• Proven project management and process improvement capabilities
• Hands-on experience with tools like Marketo and CommonRoom

Qualifications

• Education: Bachelor's degree preferred, but not required
• Experience: 5+ years of relevant experience
• Technical Skills: Proficiency with marketing automation tools (e.g., Marketo, CommonRoom)

Skills

• Strategic thinking and execution
• Project management and organizational skills
• Strong communication and interpersonal skills
• Ability to work independently and collaboratively
• Customer service orientation

Benefits

• Base Salary: $110,000 - $151,000
• Cash Incentives
• Stock Options
• Employee healthcare coverage
• Transportation subsidies
• Comfortable work environment with snacks
• Events and activities, both in-person and remote
• Self-managed PTO

Pay

$110,000 - $151,000

Schedule

Four in-office days each week and one designated remote workday on Wednesdays