Senior Field Marketing Manager

About the role

We're looking for a Senior Field Marketing Manager to build and execute high-impact field marketing programs that generate qualified pipeline, accelerate opportunities, and support revenue growth.

This is a hands-on role for someone who knows how to turn strategic marketing initiatives into commercial outcomes. You'll design, deliver, and optimize integrated field programs that engage target accounts, create executive-level buying conversations, and support every stage of the sales cycle.

• Own field marketing strategy and execution
• Drive executive and account-based programs
• Turn programs into pipeline
• Partner across marketing, sales, and executive leadership
• Manage programs, vendors, and budgets

Qualifications

• 7+ years of experience in field marketing, demand generation, event marketing, account-based marketing, or integrated B2B marketing.
• Proven experience planning and executing executive events, conferences, dinners, roundtables, webinars, virtual events, advisory boards, or account-based programs.
• Strong understanding of how field marketing supports pipeline creation, sales progression, and target account engagement.
• Experience working closely with Sales on audience selection, event promotion, account follow-up, and pipeline reporting.
• Strong executive presence, with the ability to align Sales, Marketing, Client Success, and senior stakeholders around program goals and follow-up.
• Excellent project management skills, including timeline ownership, stakeholder coordination, vendor management, budget tracking, and on-site execution.
• Strong writing and communication skills, with the ability to create clear briefs, invitations, landing page copy, speaker materials, and internal updates.
• Comfort operating in Salesforce, HubSpot, Outreach, Common Room, or similar CRM, marketing automation, and sales engagement tools.
• Ability to manage multiple programs at once without losing detail, quality, or follow-through.
• Willingness to travel as needed for conferences, executive events, client programs, and field marketing activities.
• Experience in B2B SaaS, fintech, payments, ecommerce, or enterprise software preferred; experience marketing to cybersecurity and CAD/design companies is a plus.
• Experience applying AI tools to accelerate planning, research, project management, content development, or reporting preferred.