Partner Marketing Manager, AI

We're looking for a Partner Marketing Manager with deep roots in the AI and ISV (Independent Software Vendor) ecosystem to drive co-marketing strategy and execution across our AI partner landscape. This role requires proven developer marketing and technical marketing experience; this is not a generalist brand or campaign role. This person will own end-to-end partner marketing programs from strategic planning through to measurement, with a particular focus on ISV partners who are building AI-powered products, integrating foundation models, and deploying AI solutions on our platforms. They will serve as the marketing voice in cross-functional partner relationships, deeply understanding how ISVs evaluate, adopt, and go to market with AI platforms.They will operate in a fast-moving, rapidly changing environment where priorities shift quickly, making decisions with incomplete information and reprioritizing based on business impact. They will operate as an AI-native marketer, leveraging AI tools and workflows to move faster, generate deeper insights, and scale impact beyond what traditional approaches allow. Above all, they bring a genuine passion for AI, an understanding of the ISV business model, and an audience-first mindset and a deep understanding of technical audiences and translating complex AI capabilities into compelling stories that resonate with ISV developers, product leaders, and executives. Partner Marketing Manager, AI Responsibilities: Partner Marketing Strategy: Develop and execute integrated co-marketing plans with strategic ISV partners who are building on, integrating with, or deploying AI solutions using our platforms and APIs, driving mutual business outcomes including awareness, pipeline, adoption, and revenueISV Ecosystem Development: Build deep, trust-based relationships with ISV partner marketing teamsunderstand their product roadmaps, AI adoption maturity, and go-to-market strategies to identify the highest-impact co-marketing opportunitiesCross-Functional Orchestration: Lead cross-functional workstreams spanning product marketing, sales, developer relations, comms, events, brand and creative, aligning internal teams and external ISV partner counterparts on shared goalsCampaign & Content Development: Design and deliver multi-channel campaigns (digital, events, thought leadership, case studies, technical webinars, developer workshops) that showcase joint AI solutions, highlight ISV integration stories, and drive measurable demand among technical and business audiencesMeasurement & Optimization: Define KPIs, build dashboards, and run post-campaign analyses to quantify partner marketing ROIuse data to continuously improve program performanceAI & ISV Ecosystem Intelligence: Monitor the competitive AI landscape, ISV partner dynamics, foundation model ecosystem, and industry trends to identify whitespace opportunities and inform go-to-market strategyAI-Native Execution: Integrate AI tools into daily workflowsfrom research and content generation to campaign analysis and reporting and champion AI adoption within the broader marketing teamBudget & Resource Management: Own the partner marketing budget, negotiate co-funding / MDF agreements with ISV partners, and manage agency/vendor relationshipsExecutive Storytelling: Craft compelling joint AI value propositions and narratives for C-suite and VP-level ISV partner stakeholderspresent at partner summits, AI industry events, and internal leadership forumsTechnical Audience Marketing: Develop and execute marketing programs specifically designed for technical audiences within ISVs developers, AI/ML engineers, solution architects, and platform builders. Understand their workflows, pain points, and decision-making processes around AI adoption. Create content that earns credibility with technical buyers (architecture guides, AI integration playbooks, model deployment tutorials, technical webinars) rather than generic brand messagingNavigating Ambiguity: Operate effectively in a fast-paced, constantly evolving AI landscape, making decisions with incomplete information, reprioritizing quickly, and maintaining momentum through organizational and market shifts Minimum Qualifications: Direct experience working with or at ISVs, understanding their business models (SaaS licensing, platform dependencies, channel dynamics) and how they evaluate and adopt AI platformsStrong analytical skills, comfortable building business cases, defining measurement frameworks, and making data-driven decisionsExceptional written and verbal communicationability to influence senior executives internally and at ISV partner organizationsExperience working in matrixed, global organizations with the ability to drive alignment across diverse stakeholdersDemonstrated ability to thrive in fast-paced, high-growth environments with shifting priorities and ambiguityDeep passion for AI and genuine curiosity about foundation models, generative AI, AI agents, and the rapidly evolving AI ecosystem Preferred Qualifications: Experience in B2B technology marketing at AI-focused companies or major platform companies or at an ISV that built on these platformsExperience in a high-growth or hyper-scale technology company where speed and adaptability were essentialDeep background in AI/ML, foundation models, generative AI, or enterprise AI platform ecosystemDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience with ISV partner programs at scale (e.g., technology alliance programs, ISV accelerators, marketplace listings). MBA or an advanced degree in marketing, business, or a related fieldExperience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Familiarity with the AI developer tooling landscape (model APIs, fine-tuning platforms, vector databases, AI orchestration frameworks)Prior experience at or marketing to ISVs, particularly those integrating AI capabilities into their products or building AI-native solutions About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com. $124,000/year to $178,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.