Senior Paid Search Manager

About the role

Soni is seeking a hands-on Senior Paid Search Manager to lead paid search strategy across a portfolio of consumer brands. This individual will own Google Ads, Microsoft Ads, Google Shopping, and Performance Max campaigns from strategy through execution while helping transition paid search management in-house. This is an excellent opportunity for someone who enjoys building scalable paid search programs, optimizing performance, and driving measurable business growth in a fast-paced ecommerce environment.

Responsibilities

• Own paid search strategy and execution across multiple consumer brands.
• Manage Google Ads, Microsoft Ads, Shopping, Performance Max, and remarketing campaigns.
• Oversee Google Merchant Center and product feed optimization.
• Develop bidding strategies, keyword roadmaps, and campaign optimizations to maximize ROAS.
• Lead the transition of paid search from external agencies to an internal team.
• Analyze campaign performance and provide strategic recommendations for continuous improvement.
• Monitor platform updates and implement new features and best practices.

Qualifications

• 5–7 years of hands-on paid search experience.
• Deep expertise in Google Ads, Google Shopping, and Google Merchant Center.
• Experience managing $2M+ in annual paid media spend across multiple brands or business units.
• Strong understanding of Performance Max, Shopping campaigns, bidding strategies, and feed optimization.
• Experience with product feed management platforms such as Feedonomics or DataFeedWatch.
• Strong analytical skills with experience building and presenting performance reports.
• Ability to thrive in a lean, fast-paced environment with broad ownership.

Preferred Skills

• Footwear, apparel, fashion, retail, or DTC ecommerce experience.
• Microsoft Ads experience.
• Experience with SA360 or enterprise bid management platforms.
• Familiarity with attribution platforms such as Triple Whale, Northbeam, or Rockerbox.
• Experience managing Criteo or other paid retargeting platforms.

Pay

$100,000-125,000