Senior Paid Search Manager

Own paid search performance across every ProSites vertical, from account structure and bid strategy in Google Ads and Microsoft Advertising to day-to-day budget management and campaign optimization. Drive qualified traffic and pipeline through the channel, integrating paid social advertising within Facebook, Instagram, and LinkedIn as part of a unified acquisition strategy. Work across Divisional Presidents, Marketing, Sales, and other cross-functional teams to align strategy across all four ProSites lines of business. Leverage AI tools and automated bidding systems to enhance campaign execution, reporting, and optimization.

Responsibilities

• Paid Search Strategy & Campaign Management
  • Own campaign performance across Google Ads, Microsoft Advertising, and other search platforms for all ProSites verticals, including day-to-day management of bids, budgets, impression share, and Quality Score.
  • Build and maintain keyword strategy, including large-scale keyword lists and negative keyword hygiene, to keep spend efficient as accounts scale.
  • Provide creative direction on ad copy and graphical ad templates, and manage Display Network placement lists and other contextual advertising channels.
  • Set campaign structure, targeting, and account architecture in line with defined goals and KPIs, and adjust strategy in response to keyword capture share, market shifts, and competitor activity.
  • Identify and act on approaches to minimize click fraud risk across accounts.
  • Maintain working relationships with key internal stakeholders on paid search accounts.
• AI-Forward Execution & Automated Search Technology
  • Use AI tools (e.g., Claude, ChatGPT) as a standard part of campaign execution for drafting and testing ad copy, accelerating data analysis, and building reporting.
  • Oversee automated and smart bidding, supervising algorithmic bidding strategies and ensuring down-funnel quality data (leads, MQLs, closed revenue) feeds back into automation loops.
  • Track shifts in AI-driven search behavior (e.g., AI Overviews, conversational search engines) and adjust bidding, keyword, and landing page strategy accordingly.
  • Maintain fluency with modern platform stack, including Performance Max, Google Demand Gen, and comparable automated campaign types.
  • Use Google Analytics 4 and Google Tag Manager to build and maintain accurate conversion tracking and attribution.
• Paid Social Role
  • Own paid social advertising campaigns within Facebook, Instagram, and LinkedIn as part of an integrated acquisition strategy.
  • Build ad campaigns, audiences, and creative across paid social platforms, and set up structured A/B tests across placement, audience segmentation, and variations.
  • Partner with brand, content, and social teams to align paid social messaging with the broader acquisition strategy.
  • Apply automation and AI-assisted workflows from paid search to paid social execution, reporting, and testing.
• Analytics, Reporting & Testing
  • Own weekly and monthly reporting across paid search and paid social, covering major metrics, goals tracking, and revenue contribution.
  • Design and run structured A/B and incrementality tests, using statistical significance to guide decisions.
  • Monitor and administer web analytics dashboards, highlighting key areas against defined goals.
  • Provide data analysis, performance insights, and clear next steps to internal stakeholders and leadership.
• Cross-Functional Collaboration
  • Work closely with Divisional Presidents, Marketing, Sales, and other cross-functional teams to align paid search and paid social with the broader acquisition strategy.
  • Collaborate with Sales to ensure paid search and paid social delivery supports company targets for new customer acquisition.
  • Communicate campaign performance, timelines, and priorities clearly to marketing leadership.
• Regular and reliable attendance is required for this full-time position.
• Perform other duties as assigned by management.

Requirements

• 5+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC), including managing moderate-to-large scale accounts across multiple verticals.
• Demonstrated hands-on use of AI tools in daily campaign work for ad copy generation, reporting, data analysis, or workflow acceleration.
• Skilled in managing automated and smart bidding strategies within Google Ads and Microsoft Advertising, including Performance Max and Google Demand Gen.
• Proficient with Google Analytics 4 and Google Tag Manager for tracking, attribution, and conversion measurement.
• Comfortable designing and analyzing A/B or multivariate tests, with the ability to speak to statistical significance.
• Track record running paid social campaigns in Facebook Ads Manager, Instagram, and LinkedIn as part of a broader acquisition strategy.
• Strong analytical and Excel skills, with the ability to build and interpret reporting tied to pipeline and revenue goals.
• Experience with dashboarding and visualization tools such as Looker, Tableau, and/or DataBox.
• Familiarity with how AI Overviews, conversational search engines, and other answer-engine experiences are changing paid search intent and traffic quality.
• Excellent written and verbal communication skills, with the ability to translate performance data for non-specialist stakeholders.
• Experience with Salesforce or a comparable CRM.

Preferred Qualifications

• Google Ads and/or Microsoft Advertising certification.
• Meta Blueprint certification.