Senior Paid Media Manager, SEM & High Intent

About the Role

We're looking for a Senior Paid Media Manager of SEM & High Intent Media who thrives inside ad platforms daily. This role demands extreme ownership of campaign execution across search and other high-intent channels (e.g., paid search, Local Services Ads, Demand Gen, and PMax). You'll work closely with the Director of SEM & High Intent Media and the broader performance marketing team, where your media decisions drive testing and funnel strategies, and your insights on conversion and attribution shape buying approaches.

Responsibilities

• Build campaigns, ad groups, and ads directly within Google Ads and Microsoft Ads—from account structure through keyword research, match types, and negative keyword lists.
• Own day-to-day execution across Paid Search, Local Services Ads, Demand Gen, and PMax, making in-platform changes as needed.
• Log in daily to manage bids at the keyword, ad group, campaign, and asset group level, adjusting manual or automated bid strategies based on real-time performance.
• Mine search term reports continuously to harvest new keywords, add negatives, and maintain a clean, spend-efficient account structure.
• Design, launch, and manage a continuous testing roadmap across ad copy, creative assets, audience signals, and bidding strategies.
• Build and refine audience signals and asset groups (remarketing, customer match, in-market/affinity) and apply them within Demand Gen and PMax campaigns.
• Manage day-to-day budget pacing across all high-intent channels, adjusting caps, allocations, and dayparting/ad scheduling manually as performance shifts.
• Proactively identify underperformance and make necessary in-platform changes without waiting for direction.
• Set up and maintain conversion actions, UTM tagging, and campaign naming conventions directly within ad platforms.
• Build and maintain automated rules and scripts to manage bids, budgets, and QA at scale.
• Partner closely with the Director of SEM & High Intent Media to align testing priorities, channel strategy, and performance targets.
• Translate conversion, attribution, and funnel insights from the Director and broader analytics team into concrete in-platform bid, budget, and targeting changes.
• Monitor auction insights, impression share, and competitive activity across channels, adjusting strategy proactively rather than reactively.
• Diagnose and resolve tracking or conversion discrepancies at the platform/tag level, escalating only when deeper fixes are required.
• Stay current on new platform features, bid strategies, and ad formats (especially within Demand Gen and PMax) and be among the first to test and adopt what works.
• Maintain clean, well-documented account structure and testing logs to ensure decisions and results are traceable over time.
• Regularly and reliably report to work on time each working day.
• Perform other duties as necessary or assigned.

Requirements

• 4+ years of hands-on paid search experience with deep, proven expertise in Google Ads—including Search, Shopping, Performance Max, and the broader Google ecosystem.
• Expert-level command of Google Ads campaign architecture, Smart Bidding strategies, and keyword strategy across match types.
• Proven track record of delivering against performance KPIs at scale.
• Solid command of measurement and analytics fundamentals, including Google Analytics, UTM tagging, conversion tracking, and attribution modeling.
• Experience designing and executing structured A/B and multivariate tests, with the ability to communicate findings clearly and drive action from results.
• Excellent organizational skills—manage multiple accounts, deadlines, and workstreams simultaneously with precision.
• Strong written and verbal communication skills, with experience presenting performance data and strategic recommendations to senior stakeholders.
• Experience with Microsoft Advertising (Bing) and/or other media channels is preferred.
• Google Ads certification is a plus.

Working Conditions

• This role is based in our corporate office in Irving, TX.
• Regular use of computers, telephones, and standard office equipment.
• Fast-paced work environment requiring frequent interaction with customers, internal departments, and field personnel.
• May require flexibility in work hours to support multiple North American time zones.
• Frequent interruptions and changing priorities requiring adaptability and effective time management.
• High volume of communication through phone, email, messaging platforms, and scheduling systems.
• May require occasional work outside standard business hours to support field operations and customer needs.

Pay

The salary range for this role is $125,000–$155,000, based on experience.

Benefits

• Competitive pay
• Employee company ownership opportunities
• Industry-leading training programs
• Leadership development and career growth tracks
• Comprehensive and affordable benefits package
• Top Workplace with an award-winning culture