Paid Media Manager, SEM

At 1-800-Flowers.com, we're transforming how customers discover, shop, and celebrate life's most meaningful moments. We're investing aggressively in data, AI, measurement, and performance marketing to drive sustainable growth across our portfolio of iconic brands.

About the role

Reporting to the Senior Director of Search Engine Marketing, you'll help shape the future of paid search across multiple brands while working alongside talented partners in Analytics, Product, Technology, Merchandising, Finance, and Marketing.

As a key member of our performance marketing team, you'll own the strategy, execution, optimization, and measurement of sophisticated paid search and shopping campaigns across Google Ads and Microsoft Advertising.

Responsibilities

• Lead day-to-day optimization of paid search and shopping programs, including Search, Shopping, Performance Max, Dynamic Search Ads, remarketing, and emerging search formats.
• Manage significant paid search investments, monitor performance, forecast outcomes, and allocate budget strategically to maximize growth and efficiency.
• Utilize both manual and automated bidding strategies to achieve business objectives, improve efficiency, and scale results.
• Analyze key performance metrics including ROAS, ROI, CPA, CTR, conversion rate, revenue, and impression share to uncover actionable insights.
• Design and execute a robust testing roadmap across bidding strategies, ad copy, audiences, landing pages, segmentation approaches, and new platform capabilities.
• Partner with Analytics, Data Science, Product, Development, and IT teams to improve attribution, conversion tracking, audience integration, and overall marketing effectiveness.
• Leverage AI, automation, scripts, and advanced tools to increase scalability and operational efficiency.
• Present performance insights and strategic recommendations to leadership and key business stakeholders.

Requirements

• 4+ years of hands-on Paid Search or Search Engine Marketing experience.
• Experience in retail, e-commerce, direct-to-consumer, marketplace, or other performance-driven environments.
• Proven success managing substantial paid search budgets and optimizing performance against aggressive growth goals.
• Deep expertise in Google Ads, including Performance Max, Shopping, Smart Bidding, audience strategies, and campaign optimization.
• Experience managing both manual and automated bidding strategies across multiple brands, product categories, or business units.
• Strong analytical and problem-solving skills with the ability to transform complex performance data into clear business recommendations.
• Advanced Excel or Google Sheets skills; experience with Google Analytics, Adobe Analytics, Sigma, or SQL is a plus.
• A self-directed, curious, detail-oriented approach with the ability to move seamlessly between strategic planning and hands-on execution.

Preferred Qualifications

• Google Ads, Microsoft Advertising, or Search Ads 360 certifications.
• Experience with Feedonomics, Apple Search Ads, Affiliate Marketing, or emerging search platforms.
• Merchant Center and product feed optimization experience.

Benefits

• High visibility and business impact
• Opportunities to influence strategy across multiple brands
• Exposure to advanced attribution, measurement, AI, and automation initiatives
• A collaborative, data-driven culture
• Competitive compensation and benefits
• Health and wellness programs
• Retirement benefits
• Paid time off
• Employee discounts
• Professional development opportunities