Senior Paid Media Manager

The user wants me to reformat a job posting into clean, well-structured semantic HTML. Let me analyze the content and apply the rules: 1. Use

for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule) 2. Use

• for lists,

  for prose 3. Do NOT repeat job title as heading 4. Do NOT put Job ID/requisition numbers as headings 5. Preserve ALL substantive information 6. Remove boilerplate (cookie/navigation/legal/EEO/scam-warning) 7. Include section ONLY when posting has real, specific content 8. Never emit heading followed by filler/placeholder text 9. Never create Pay/Schedule/Benefits sections unless posting actually states them 10. Output ONLY HTML fragment - no /, no markdown code fences Looking at the content: - "About Clients Blackbox" - this is company background, could be "About the role" or "About the company" - "The Opportunity" - this describes the role - "What You'll Own" - responsibilities, broken into subsections - "Requirements" - requirements - "Preferred Experience" - preferred qualifications - "NOTE: Upper Compensation Range ($115K+)" - this is pay information - "How You Work" - work style/culture - "Benefits" - benefits listed I need to structure this properly. Let me map sections: 1. About the role / Company background - combine "About Clients Blackbox" and "The Opportunity" into an "About the role" section 2. Responsibilities - "What You'll Own" with its subsections 3. Requirements - "Requirements" 4. Qualifications - "Preferred Experience" (this is preferred qualifications) 5. Pay - "NOTE: Upper Compensation Range ($115K+)" - this has specific pay info 6. How You Work - could be "Work style" or similar 7. Benefits - "Benefits" section The rules say use specific heading names: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. I should use these standard headings where appropriate. Let me structure: - About the role: combine company description and opportunity description - Responsibilities: the "What You'll Own" section with its 5 subsections - Requirements: the "Requirements" list - Qualifications: the "Preferred Experience" list - Pay: the compensation note - Benefits: the benefits list "How You Work" doesn't fit neatly into the standard headings. It's about work style/culture. Could include in About the role or as a separate section. Since the rules say prefer few substantive sections over many thin ones, and "How You Work" has substantive content, I'll include it as a section. But the standard headings don't include "Work style". I could use "About the role" to encompass it, or create a section. The rules say "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)" - the "e.g." suggests these are examples, not exhaustive. But also "Prefer a few substantive sections over many thin ones." I think I'll include "How You Work" as a section with heading "Work style" or similar, but maybe better to fold into "About the role". Let me read the content: "How You Work" describes the ideal candidate's approach - ownership, problem-solving, accountability. This is part of the role expectations. Could be part of Requirements or About the role. I'll include it as a separate section called "Work style" since it's distinct and substantive. But the rules say "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". It doesn't forbid other headings, but suggests these are the typical ones. I'll use standard ones where they fit, and for "How You Work" I'll use a heading that fits - maybe "Work approach" or include in "About the role". I think I'll create a section "Work approach" as it's substantive. Now, for the "What You'll Own" section, it has 5 subsections: Client Strategy & Relationships, Paid Media Performance, Copy & Creative Strategy, Tracking & Funnel Execution. These are sub-responsibilities. I should keep them as subheadings within Responsibilities? The rules say use

  for section headings. Could use

  for subsections, but the rules don't mention

  . It says "use

  for section headings". Probably they want only

  for top-level sections. But the content has clear subsections. I could make each a separate

  section, but that would create many sections. The rules say "Prefer a few substantive sections over many thin ones." So maybe keep "Responsibilities" as one section with the subsections as

  or just as bold text? But the output should be semantic HTML. I think using

  for subsections is fine, but the rules only mention

  . However, the example doesn't show subsections. I'll use

  for main sections only, and within Responsibilities, I'll use

  for the subsections, or just use or

  with bold. But semantic HTML would use heading hierarchy. I'll use

  for subsections within Responsibilities. But the instruction: "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't say not to use other heading levels. I'll use

  for main sections,

  for subsections. Now, the "NOTE: Upper Compensation Range ($115K+)" - this is pay information. It has specific details about upper range criteria. I'll include a Pay section. Benefits are listed: Paid Time Off, Training & Development, Work From Home, Flexible Schedule, Performance Bonus. That's substantive. Now, remove any boilerplate: there's no cookie/navigation/legal/EEO/scam-warning in the provided text. Good. Now, write HTML. Let me draft:

  About the role

  Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.

  This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager. You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel. You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.

  Responsibilities

  Client Strategy & Relationships

  • Own a portfolio of client accounts and serve as the primary strategic point of contact
  • Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
  • Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
  • Translate performance data into clear recommendations and strategic decisions
  • Build strong client relationships that support retention, renewals, and referrals
  • Proactively identify and address account risks and opportunities

  Paid Media Performance

  • Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
  • Manage budgets, audiences, bid strategies, account structure, and creative testing
  • Monitor daily performance against cost-per-appointment and other key acquisition metrics
  • Diagnose underperforming campaigns and determine where changes are most likely to improve results
  • Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables

  Copy & Creative Strategy

  • Write direct-response ad copy and video sales letter scripts for financial services audiences
  • Develop hooks, angles, offers, and messaging variations for testing
  • Use performance data to generate new creative and messaging hypotheses
  • Collaborate with video editors and provide clear creative direction
  • Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment

  Tracking & Funnel Execution

  • Set up and troubleshoot tracking, Meta pixels, and conversion events
  • Configure Calendly integrations, Zapier automations, and lead-routing workflows
  • Identify and resolve technical issues between advertising platforms and client systems
  • Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems

  Requirements

  • 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
  • Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
  • Proven ability to manage campaigns toward defined performance targets while supporting client retention
  • Strong direct-response copywriting skills, including ad copy and scripts
  • Experience developing and testing creative concepts, hooks, angles, and messaging
  • Experience with conversion tracking, pixels, and basic marketing automation
  • Strong communication, organization, analytical, and problem-solving skills

  Qualifications

  • Financial services marketing
  • Lead-generation and appointment-setting campaigns
  • Video sales letter marketing
  • High-ticket or considered-purchase funnels
  • Performance marketing agency experience
  • Direct-response advertising

  Pay

  Upper compensation range: $115K+. Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

  Work approach

  You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture. You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.

  Benefits

  • Paid Time Off, including vacation, sick time, and public holidays
  • Training & Development
  • Work From Home
  • Flexible Schedule
  • Performance Bonus

  Check rules: - No job title heading (good) - No Job ID (none present