Senior Paid Media Manager

Lectric eBikes produces electric bikes designed to offer high-quality features at affordable prices. The company reports selling more than 300,000 eBikes in less than four years.

About the Role

This hands-on individual contributor will join the Growth Team and report to the Director of Acquisition. The role primarily owns paid media execution for Monarc and Juiced Bikes while supporting Lectric eBikes and its Canadian business as needed. It requires an experienced media buyer who can independently manage multiple high-spend accounts.

Responsibilities

• Manage paid media accounts for Monarc, Juiced Bikes, and other Lectric business units.
• Launch, monitor, optimize, and troubleshoot campaigns across Google Ads, Microsoft Ads, Meta, TikTok, and additional channels.
• Manage budgets and pacing against revenue, acquisition, and efficiency goals.
• Recommend changes to media mix, bidding, targeting, campaign structure, budget allocation, and creative rotation.
• Analyze performance through platform reporting, Northbeam, post-purchase surveys, GA4, Looker, and internal reporting tools.
• Build recurring reports and communicate results, risks, opportunities, and recommended actions to marketing leadership.
• Partner with creative teams, project managers, agencies, and contractors on campaign assets and performance-driven creative feedback.
• Monitor attribution, tracking, product feeds, landing pages, and account health while documenting repeatable learnings across brands.

Qualifications

• 4+ years of hands-on paid media or performance marketing experience.
• Direct experience managing six-figure monthly advertising budgets and multiple accounts simultaneously.
• Strong knowledge of at least one major paid search or paid social platform.
• Experience with Microsoft Ads, TikTok Ads, or other digital advertising platforms is strongly preferred.
• Strong understanding of bidding, targeting, budget pacing, attribution, testing, campaign structure, and optimization.
• Experience with GA4 and an attribution platform such as Northbeam or Triple Whale.
• Ability to analyze performance against revenue, ROAS, MER, CAC, new-customer acquisition, conversion rate, and other business KPIs.
• Strong troubleshooting, communication, organization, and cross-functional collaboration skills.

Preferred experience includes DTC or e-commerce, Shopify, Looker, BigQuery, creative testing, conversion-rate optimization, landing-page analysis, agency management, and launching or scaling new brands, product lines, or markets.

Pay

$90,000-$115,000 annually

Schedule

Fully remote candidates within the United States are eligible for consideration. Remote employees are expected to travel to Phoenix approximately once per quarter.