Senior Paid Advertising Strategist - Ecommerce

About the Role

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate performance drivers, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data and strategic frameworks.

As a Senior Paid Advertising Strategist, you will lead performance marketing strategy and execution across complex, high-value accounts, leveraging expert-level channel knowledge and advanced measurement techniques to drive results tied to broader business goals. You will own campaign planning, optimizations, reporting, QA, and proactive client communication while mentoring junior talent and deepening cross-channel integration.

Responsibilities

• Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against all client goals.
• Conduct thorough QA to prevent errors that could negatively impact client revenue.
• Ensure accurate budget pacing and advise on budget changes.
• Demonstrate expert-level proficiency in at least two major ad channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat).
• Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
• Analyze campaign data and client-specific sources of truth (including MMTs) to develop actionable insights and strategic recommendations.
• Maintain client testing roadmaps and project manage next steps, ensuring a consistent cadence of experimentation.
• Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.
• Maintain consistent, high-quality communication with clients and internal teams.
• Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans.
• Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
• Serve as a key strategic leader within the department and account teams, influencing direction and decision-making.
• Complete new business appraisals as needed for the paid advertising product within your division.
• Support the growth of junior talent through coaching, knowledge-sharing, and participation in team ceremonies (scrums, 1:1s, etc.).
• Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
• Leverage AI technologies to enhance workflows, outputs, and business efficiency.
• Utilize and fully integrate Power Digital’s nova ecosystem tools and methodologies within day-to-day responsibilities.

Requirements

• 4-5 years of digital marketing experience; 3+ years in an agency setting.
• Minimum 3-4 years of hands-on experience with at least 2+ of the following paid advertising channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks.
• Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations.
• Proficiency in Google/Microsoft Office Suite and Google Analytics.
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel.
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story.
• Strong written and verbal communication skills.
• Strong organizational and project management skills.
• Self-motivated with a strong desire to succeed.
• Excellent interpersonal skills.
• Confident with client-facing presentations and communication.
• Strong work ethic and ability to learn quickly and independently.
• Interested in a long-lasting relationship with a growing company.
• Highly dependable, self-starter, high energy, positive attitude with good organization and time management skills.

Key Performance Indicators

• Client Book Revenue per Employee: $30k
• Client Retention (bi-annual): 90%
• Team Retention (of DRs if applicable): 95%

Most Important Things

• Delivering a top-tier paid advertising product for partners.
• Advanced marketing and business strategy acumen.
• Serve as a key strategic leader within the department and on the account teams.