Senior New Product Development Marketing Manager

Key Responsibilities

• Own end-to-end marketing delivery for MSR, Platypus, SealLine and Military product portfolios for all artwork components on the product Bill of Materials
• Lead development of Marketing project briefs, timelines, budgets, and milestones
• Drive cross-functional alignment across Product Development, Sales, Operations, and Marketing
• Ensure all deliverables meet supplied regulatory, technical, and brand standards
• Act as primary stakeholder and approver for all product marketing initiatives within assigned brands
• Support product positioning, naming, and messaging development
• Oversee development of: Packaging (multilingual), Product instructions and documentation, On-product graphics, Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team)
• Support photo shoots and asset creation (with Creative/Production teams)
• Elastic/Digital Workbook Ownership
• Lead planning and execution of global sales enablement initiatives, including: Military workbook (annual), Elastic Custom Collections Outdoor Brands workbook (2x annually)
• Own overall project timeline, coordination, and delivery
• Ensure alignment of product information, messaging, and assets across all materials
• Partner with NPD Marketing Manager, Sales and Product teams to gather inputs
• Cross-Functional Leadership
• Partner closely with: Full Marketing and Customer Experience team, Product Development and Product Line Managers, Global Sales teams, Operations and Configuration Control to ensure timely release of final artwork and assets
• Provide global tradeshow support for assigned brands
• Provide strategic input into global sales enablement initiatives to ensure alignment with brand priorities
• Team Leadership & Resource Management
• Directly manage the NPD Marketing Manager
• Set team priorities and balance workload across initiatives
• Identify resource gaps and support staffing solutions as needed
• Process Development & Vendor Management
• Drive process improvements and workflow optimization within project management systems (e.g., Monday.com)
• Develop and refine workflows for creative and production processes
• Manage relationships with external vendors (translation, print, creative)
• Ensure projects are delivered on time, on budget, and to quality standards

Qualifications / Requirements

• Bachelor’s degree in Marketing, Business, or comparable experience in related field
• 7–10+ years of experience in product marketing, project management, or related field
• Experience working with technical or regulated products (e.g., outdoor equipment, consumer goods, industrial products)
• Proven ability to lead complex, cross-functional projects from concept through execution
• Demonstrated ability to balance multiple high-priority initiatives and drive prioritization decisions
• Strong understanding of product development processes and working with engineering teams