Senior Multi Media Specialist 2026-01275

About the role

This position leads the development, implementation, and evaluation of a comprehensive communications and marketing program that supports the Wyoming library community, state agencies, and the public. Serving as the State Library's media liaison, this role is responsible for delivering clear, engaging, and consistent messaging that increases awareness of library services, programs, and resources across Wyoming.

Responsibilities

• Develop and execute strategic marketing campaigns to maximize the use of library resources by state agencies and residents.
• Promote statewide programs and events.
• Establish a process to measure the effectiveness of marketing efforts.
• Works with WSL staff, third-party marketing agencies, and WYLD consortium member librarians to share and promote campaign-level events on behalf of the Wyoming library community.
• Provide creative management and visual design of web-based content management systems and social media used by the state library.
• Ensure that content is reviewed regularly and updated as necessary.
• Respond to public inquiries received via the web.
• Designs, develops, and maintains website platform, content, and platform plugins to include security and backup processes.
• Oversees the standard and use of agency social media accounts.
• Serve as a state library management team member to identify key messages and develop communication strategies that address the library's service priorities.
• Maintain and secure website platforms and plugins, ensuring content remains current and accessible.
• Oversee the standard and use of agency social media accounts.
• Manage special programs, including oversight of contracts, reporting requirements, exhibits, and event coordination at state, regional, and national conferences, including the Wyoming Library Association Conference.
• Aid other Administration & Information divisions with public information and media-related responsibilities as approved by Wyoming State Library supervisory staff.

Qualifications

• Knowledge of project management in both individual and team environments.
• Knowledge of the media used in public relations.
• Knowledge of principles and methods of marketing strategy and tactics.
• Knowledge of media production, communication and dissemination techniques, trends, and methods.
• Knowledge of data collection methods and analysis.
• Knowledge of website development, design, and maintenance.
• Knowledge of ADA Digital Compliance Initiative for state and local government services.

Skills

• Strong project management skills.
• Experience with WordPress.
• Experience managing a content-based website (webmaster).
• Experience as a graphic designer.
• Experience overseeing a brand.
• Experience working in a similar situation.

Benefits

The State of Wyoming offers a comprehensive benefits package including:

• Comprehensive health, dental, and vision insurance.
• Paid vacation, sick leave, FMLA, and holidays.
• Roth 457B plans that help you build a secure future.
• Flexible schedules and work-life balance options.
• Meaningful work that makes a difference for Wyoming communities.
• Additional benefits and perks available through the Total Compensation Calculator.

Pay

The starting salary range for this position is $45,000 to $60,000 annually, depending on qualifications and experience.

Schedule

The schedule for this position is typically Monday through Friday, 8:00 AM to 5:00 PM, with occasional evening and weekend work as needed.