Senior Paid Media Specialist

Job Expectations

• Manage and be a point of contact for high-level assigned client paid media accounts
• Delegate tasks to the Paid Media Coordinators and Specialists as appropriate
• Provide mentorship and training to other team members within the agency, including the assistance of complex problem solving on client relationships and programs
• Manage vendor relationships to implement and manage campaigns on third party advertising platforms
• Identify and implement paid media tactics and best practices, including search, display, remarketing, and video ads
• Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
• Support the New Business and Strategy Departments with sales, organic growth, and client retention
• Delegate tasks to Paid Media Coordinators and Assistants when appropriate
• Present during internal and external promotional, networking, and educational events
• Pull, analyze, organize, and interpret data
• Clearly and consistently communicate between internal product teams and external clients
• Research and stay up-to-date on marketing trends

Job Qualifications

• Demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast paced environment to effectively meet deadlines
• Demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
• Demonstrate presentation skills
• Demonstrate the ability to lead and train others
• Demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
• Demonstrate proficient skills in Microsoft Office, including Excel, Word and PowerPoint
• Demonstrate strategic and analytical thinking when solving problems
• Strong understanding of Bing Ads and Social Ads, such as Facebook, Pinterest, and LinkedIn
• Advanced knowledge of Google products, including Ads, Analytics, Tag Manager, and Data Studio
• Must have Google Ads Certification
• Must have a Bachelor’s Degree in Marketing, Mass Communications or another related field
• Must have 2+ years of Paid Media experience
• Must have 1+ years of customer service/consulting experience

Physical Requirements

• While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel

• 5-10%

Benefits/Perks

• Three (3) medical insurance plan options with Aetna
• 100% of Employee Level Coverage for health insurance is paid by Go Local Interactive
• 2 Health Insurance Plans are HSA eligible and will receive the following contributions from Go Local Interactive regardless of an employee's contribution to the account: $500 for Employee Only, $1,000 for Employee + Spouse, and $3,000 for Employee + Family or Employee + Children
• FSA and FSA Dependent care eligible
• Dental, vision, $25,000 basic life insurance, short term disability insurances paid for 100% by Go Local Interactive
• 401k retirement safe harbor plan available including a 4% company match after 1 year
• Insurances and 401(k) start 1st of the month following 30 days of employment
• Minimum Fifteen (15) Paid Time Off (PTO) days your first year (hours earned each pay date)
• Thirteen (13) paid holidays observed annually
• Casual dress code
• Free snacks and Roasterie Coffee everyday!

Go Local Interactive is an Equal Opportunity Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.