Senior Motion & Graphic Designer

We need to output HTML fragment with sections: headings

for each section present: About the role (maybe "What you will do" is responsibilities), Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections with real content. The posting includes: description of role (What you will do) -> responsibilities. Then "What we are looking for:" includes Core Experience, Craft & Technical Skills, Creative & Strategic Judgment, Working Style. That's like requirements/qualifications/skills. Then "What success looks like:" maybe part of responsibilities? Could be separate but not required. Then "What This Role Is Not:" maybe not needed. Then "Why Silverback?" maybe not needed. Then "Benefits & Perks—" list benefits. No explicit Pay or Schedule mentioned. So we should not create Pay or Schedule sections. We need to use

for section headings. Use

• for any list of duties/requirements/benefits, and

  for prose. We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate (EEO, AI tools, etc). Also remove duplicated lines. Also remove navigation/cookie etc. We need to decide sections: About the role? Could be "What you will do" as Responsibilities. Could also have an "About the role" paragraph summarizing the agency description? The first paragraph about Silverback Strategies is descriptive about company; could be "About the role" or maybe "About the company". But instructions: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can include About the role (maybe a brief description of the role). But we must not repeat job title as heading. The job title is not given explicitly; but we can still have About the role. We need to include all substantive info: The company description, mission, etc. That's about the company, not role. But we could put it under About the role? Might be okay. However we must not invent sections; we can include About the role with the company description as it's relevant to role context. Responsibilities: list of duties from "What you will do:" bullet points (though they are sentences separated by line breaks). We'll turn each into

• . Requirements: Could be "What we are looking for:" includes Core Experience, Craft & Technical Skills, Creative & Strategic Judgment, Working Style. Could split into Requirements (core experience) and Qualifications (maybe skills). But we have headings for Requirements, Qualifications, Skills. We need to decide which to use. The posting includes Core Experience (experience), Craft & Technical Skills (technical), Creative & Strategic Judgment (judgment), Working Style (style). Could map: Requirements = Core Experience; Qualifications = Craft & Technical Skills + Creative & Strategic Judgment? Skills = maybe technical skills? But we have overlapping. To avoid thin sections, we can combine into fewer sections: maybe Requirements (core experience), Skills (technical + creative + judgment), and maybe Working Style as part of Skills? Or we could have Requirements, Qualifications, Skills each with content. But we must avoid filler. Let's see if we can create three substantive sections: Requirements (Core Experience), Skills (Craft & Technical Skills + Creative & Strategic Judgment + Working Style), Benefits (Benefits & Perks). That seems reasonable. We must not create Pay or Schedule. We need to preserve all substantive info: include details like "5+ years in a hands-on creative production role — Art Director, Senior Designer, Creative Producer, or similar —with dedicated performance/paid social experience", portfolio range, experience in regulated industries, matrixed orgs, etc. Also technical skills: Figma, After Effects, editing raw video/photo, Adobe Suite, platform specs. Creative & Strategic Judgment: eye for good, understand performance fundamentals, take loose brief, attention to detail, giving/receiving feedback. Working Style: thrives on speed, collaborative, self-sufficient. Also "What success looks like:" could be part of Responsibilities or maybe a separate section like "Success Metrics". But not in allowed headings; we could incorporate into Responsibilities as prose. Also "What This Role Is Not:" maybe not needed. Also "Why Silverback?" includes bullet points about A player, B player, work with A team, impact, get paid, do cool sh*t. That's more about company culture; could be part of About the role or maybe a separate section like "Why Join". But not in allowed headings; we could incorporate into About the role as prose. We must remove EEO, AI tools, etc. Now produce HTML fragment: start with maybe

  About the role

  then

  containing company description and why Silverback? etc. Then

  Responsibilities

  with
  • each duty from "What you will do:" list. Then

    Requirements

    with
    • core experience bullets. Then

      Skills

      with
      • technical skills, creative judgment, working style. Then

        Benefits

        with
        • benefits list. We must ensure we don't repeat content inadvertently. Let's extract details. Company description: "Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work. We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference." Why Silverback? (maybe incorporate): "Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable Work with the A team: We are ruthless about putting the best possible team on the field Make an impact: We’re a small agency. Everybody has the opportunity to drive change and impact Get paid: We hire the best and pay them generously Do cool sh*t: From media to SEO to measurement, learn the cutting edge of what works" We need to keep that content but maybe rephrase as prose. Responsibilities list (What you will do): - Translate strategy into visuals: partner closely with our Creative Strategist to take research, hooks, and loose creative briefs and turn them into concrete visual concepts, storyboards, and finished assets - Produce both statics and video: design and build static ad creative and edit/produce short-form video and motion content for paid social at a consistently high craft level - Interpret brand guidance at any altitude: work from anything ranging from a thin one-pager to a comprehensive brand system, and reliably produce creative that's unmistakably on-brand either way - Navigate regulated-industry review cycles: produce creative that anticipates compliance and legal scrutiny, minimizing revision rounds and rejection risk without watering down creative quality - Push brands into new creative territory: identify opportunities to evolve a brand's creative expression to unlock scale and new-market growth, while staying inside brand-safety guardrails - Select and edit raw footage/imagery: review raw photography and video footage from shoots and select, crop, cut, and edit the strongest material into finished assets — no on-set creative direction required - Own asset quality and turnaround: deliver polished, client-ready work with minimal internal revision cycles so assets aren't burning days internally before they even reach the client - Maintain visual consistency at scale: keep creative consistent and on-brand across a high volume of ad variations, formats, and platform Requirements (Core Experience): - 5+ years in a hands-on creative production role — Art Director, Senior Designer, Creative Producer, or similar —with dedicated performance/paid social experience - A portfolio that shows range across both static design and video/motion editing, ideally for paid social specifically - Experience working within brand guidelines of varying depth and translating them into new creative applications - Experience in regulated or highly regulated industries (healthcare, finance, insurance, legal, or similar) is a strong plus, given our client base - Experience working in matrixed organizations with multiple stakeholders and layered approval processes Skills (Craft & Technical Skills): - Expert-level proficiency in Figma (or similar) for static design and layout - Strong proficiency in After Effects (or similar) for motion graphics and video editing - Comfortable editing raw video/photo footage into finished assets: selects, cuts, pacing, captions/graphics overlays - Working knowledge of Adobe Creative Suite (Photoshop, Premiere, Illustrator) as needed - Understands platform-specific creative specs and best practices across Meta, TikTok, YouTube, Pinterest, and other paid social channels Skills (Creative & Strategic Judgment): - A strong eye for what "good" looks like in modern performance advertising — thumb-stopping, polished, and effective, not just pretty - Understands performance/paid-social fundamentals (hooks, pacing, hierarchy, CTAs) well enough to make smart creative calls independently, without needing to run the strategy - Can take a loose brief or visual direction and fill in the gaps with sound creative judgment - High attention to detail — typos, brand misapplications, and spec errors don't make it to client review - Comfortable giving and receiving fast, iterative feedback in a deadline-driven environment Skills (Working Style): - Thrives on speed without sacrificing polish — this role owns production timelines that need to move fast to offset long approval cycles - Collaborative by nature; sees the Creative Strategist as a partner, not a hand-off point - Self-sufficient in production; doesn't need heavy oversight to get from brief to finished asset We could combine all these into one Skills section with sub-bullets; but we need to keep
          • for any list. We can have multiple
            under same heading? Probably okay. We'll just list all items as
            • under one
              . That will be a long list but okay. Benefits: - Unlimited PTO - Comprehensive health, dental, and vision plans - Virtual Team Events and a fun, casual, inclusive company culture - Company-paid ClassPass membership - 12 weeks of Paid Parental Leave - Summer Fridays - 401(k) with Employer Match Now we need to ensure we don't include boilerplate like "Silverback Strategies is an equal opportunity employer..." etc. Remove. Now produce HTML. We'll start with

              About the role

              then

              containing the company description and why Silverback? combined. We need to be careful not to lose any substantive info. Let's craft a paragraph that includes all that info. Paragraph: "Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work. We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference. Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable. Work with the A team: we are ruthless about putting the best possible team on the field. Make an impact: we’re a small agency; everybody has the opportunity to drive change and impact. Get paid: we hire the best and pay them generously. Do cool sh*t: from media to SEO to measurement, learn the cutting edge of what works." That seems to capture. Now Responsibilities heading with list. Now Requirements heading with list. Now Skills heading with list (