Senior Media Planner, Contract

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand, delivering cutting-edge hardware and network services to over 100 million people and leading in entertainment with beloved intellectual properties. This role supports PlayStation’s Global Media team on a 6-month contract, with remote work considered.

About the Role

As a Senior Media Planner, you will play a key role in executing PlayStation’s global media strategies across hardware and software campaigns. You will translate approved media strategies into tactical plans, guide agency execution, and collaborate with cross-functional teams to deliver campaigns that drive brand impact and business performance. This position is ideal for an experienced media professional who can integrate into a complex global organization, operate independently, and bring strong judgment to active campaign workflows.

Responsibilities

• Own end-to-end planning and activation workflows for assigned global paid media campaigns across PlayStation hardware and software titles.
• Translate approved media strategies into tactical media plans while proactively identifying risks, opportunities, and tradeoffs that could influence campaign outcomes.
• Evaluate media recommendations across channels, markets, and audiences, providing clear rationale and optimization recommendations to improve campaign effectiveness and business outcomes.
• Shape integrated tactical media plans that translate strategy into effective campaign execution across markets and channels.
• Partner with internal stakeholders and agency teams to develop media plans aligned with marketing objectives and audience strategies.
• Drive tactical media plans through stakeholder review and approval, building alignment and addressing feedback throughout the planning process.
• Own creative readiness for campaign launch, coordinating specifications, asset delivery, trafficking requirements, and landing page inputs with agency partners.
• Lead day-to-day agency engagement, providing direction, resolving executional issues, and holding partners accountable for delivery.
• Serve as a trusted media advisor to cross-functional stakeholders, offering recommendations on channel strategy, audience planning, measurement, and emerging media opportunities.
• Lead campaign performance reviews in partnership with agency and internal teams, translating results into actionable recommendations for future planning and investment decisions.
• Drive continuous improvement across planning workflows, campaign documentation, approval processes, and stakeholder communications.
• Identify opportunities to simplify operations and improve scalability while maintaining high-quality execution.
• Maintain clear documentation across active workstreams, ensuring campaign status, key decisions, risks, and next steps remain visible to stakeholders.

Leadership & Ways of Working

• Operate independently once priorities and objectives have been established.
• Take ownership of campaign outcomes while fostering accountability across agency and cross-functional partners.
• Build alignment across stakeholders to maintain campaign momentum and resolve issues quickly.
• Communicate risks early and recommend practical mitigation plans.
• Influence decisions through expertise, thoughtful recommendations, and collaborative partnership.

Key Performance Indicators

• Deliver tactical media plans on time, within budget, and aligned to approved strategy.
• Maintain continuity across assigned planning workstreams with minimal disruption.
• Keep agency partners and stakeholders on track against planning, approval, trafficking, and reporting milestones.
• Identify and escalate budget, timing, creative, localization, and measurement risks before they become blockers.
• Deliver clear, concise communications that enable timely decision-making.
• Ensure campaign recommendations are grounded in media fundamentals, audience strategy, campaign performance, and business objectives.
• Maintain accurate campaign documentation and handoff materials across active workstreams.

Requirements

• 8+ years of paid media, integrated media planning, or digital marketing experience.
• Experience planning and managing large-scale global or multi-market paid media campaigns.
• Deep expertise across digital media channels—including programmatic, paid social, paid search, online video, and emerging media—paired with a strong understanding of integrated media planning principles across both digital and offline channels.
• Demonstrated ability to lead agency partners, evaluate recommendations, and influence strategic media decisions.
• Strong understanding of media planning fundamentals, including audience strategy, channel mix, reach and frequency, pacing, optimization, and measurement.
• Experience managing complex campaign timelines, budgets, creative workflows, and stakeholder approvals.
• Excellent analytical, project management, and communication skills with the ability to translate complex information into clear recommendations.
• Demonstrated AI proficiency, with the ability to effectively leverage AI to improve productivity, accelerate analysis, strengthen decision-making, and enhance the quality of work.
• Advanced PowerPoint and Excel skills, with experience using media reporting tools, campaign trackers, and planning documentation.

Preferred Qualifications

• Bachelor’s degree, MBA, or equivalent experience.
• Experience working within a global matrix organization.
• Experience in gaming, entertainment, technology, consumer electronics, streaming, or direct-to-consumer marketing.
• Experience supporting campaign localization, creative versioning, or dynamic creative workflows.
• A process-oriented mindset with a passion for continuous improvement and operational excellence.

Pay

This is a flexible, remote role with pay ranges varying by geographic location. For example, if based in Seattle, the estimated base pay range is $75–$100 USD per hour.

Benefits

This role is eligible for benefit offerings that include medical, dental, and vision coverage.