Senior Media Planner

About the role

Manages the day-to-day process of all media planning efforts for assigned clients.

Responsibilities

• Implements the process and assists with the management of the strategic and tactical execution of all media products for assigned clients.
• Confers with Media Director, clients, and/or Account Services to establish media objectives and strategies for advertising campaigns.
• Presents media plans to Media Director, Account Services, and clients for approval and makes adjustments as necessary.
• Writes plan presentations.
• Recommends, evaluates, and integrates emerging media opportunities.
• Writes POVs (Points of View).
• Demonstrates a complete understanding of the client’s business.
• Implements the management of daily tasks in support of the media product.
• Maintains budget control and ensures execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
• Fosters a good working relationship with account and client teams to facilitate flawless execution of plans.
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
• Calculates reach and frequency of potential media vehicles.
• Confers with media representatives to evaluate best placement.
• Gathers statistics and prepares media plans with directives to guide the buying process.
• Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising.
• Keeps current on media trends.
• Develops the skill and knowledge base of junior team members and supervises, advises, and counsels the group in all daily activities.
• Motivates planners and encourages innovation and creativity throughout all projects by serving as a role model within the group/team.
• Leads the team in setting strategies for developing media plans.

Requirements

• Bachelor’s degree (B.A.) from a four-year college or university required.
• 5+ years of Media Planning experience required.
• Experience with QSR (Quick Service Restaurants) and Automotive is a plus.
• Media channel knowledge of TV, radio, OTT, CTV, streaming audio, OOH, and direct mail.
• Proficient in Microsoft PowerPoint and Excel.
• Strong quantitative and analytical skills.
• Strong mathematical abilities.
• Detail-oriented with exceptional curiosity, critical thinking, and solution-driven capabilities.
• Ability to handle multiple tasks.
• Strong presentation skills preferred.
• Excellent time-management skills.