Senior Media Manager (Media Planning)

About the role

VML is seeking a Senior Media Manager, Omnichannel Media Planning to support a key health/pharmaceutical client.

Responsibilities

• Develop media plans that support the client's marketing objectives.
• Ensure media plans are executed as planned and approved, on schedule and within budget.
• Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
• Create media plan recommendations and alternatives.
• Select media channels and determine scheduling.
• Analyze competitive activity in the marketplace.
• Present media plans to clients.
• Work with the analytics team to measure media performance, make recommendations for optimization.
• Develop recap reporting to understand and document final campaign performance against goals and critical learnings.

Requirements

• 3-5 years of experience with digital media planning and performance media.
• Agency experience required.
• Health/Pharmaceutical advertising highly preferred.
• Experience collaborating cross-functionally with media activation teams (paid social, programmatic, search), ad operations, and analytics.
• Client-facing experience.
• A professional with demonstrated ability to manage and lead across cross-functional internal teams and lead with external clients, partners and vendors.

Qualifications

• Outstanding verbal and written communication skills.
• Adept at using media research and planning tools to determine audience size and determine audience attributes.

Skills

• Fortitude to stay calm under pressure.

Benefits

The base salary range for this position at the time of this posting is $60,000—$140,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

We offer a competitive benefits package, click WPP Benefits for more details.