Senior Manager Media Planning

Key Outputs & Deliverables

• Lead the development, deployment, and continuous improvement of central media planning strategies across the region.
• Ensure consistent adoption of media planning principles, while adapting to local market realities and business priorities.
• Guide agency partners in optimizing media mix and investment allocation to drive performance.
• Manage local media budgets, ensuring optimal allocation across channels and campaigns in line with local objectives and brands global strategy.
• Advise on media mix, KPIs, orchestration, and budget sufficiency to support both global and local Brand goals.
• Support markets in building ROI-driven investment plans aligned with regional and global strategies.
• Identify cross-market efficiencies and synergies to maximize overall budget impact.
• Establish and maintain high standards of media planning across all markets.
• Ensure adherence to Nestlé Waters media standards, brand safety guidelines, and quality benchmarks.
• Define and implement harmonized KPIs focused on efficiency, effectiveness, and business impact.
• Monitor market performance, identify risks and opportunities, and recommend corrective actions.
• Lead the best practice of Planning tool roll out across all markets.
• Identify the points of the improvement and work with the global media team on optimizations.
• Advance retail media strategies and data activation across markets.
• Pilot innovative tools, methodologies, and ecosystem partnerships.

Qualifications

• 8+ years of media experience across agency and advertiser environments (preferably in beverages, spirits, automotive, or beauty).
• Proven track record in US media planning roles; experience across US and Canada markets is strongly preferred.
• Strong expertise in both traditional and digital media planning.
• Demonstrated experience in media investment strategy, planning principles, and performance management.
• Experience with retail media strategies and data-driven planning approaches.
• Deep expertise in media planning, effectiveness, and KPI frameworks.
• Strong analytical capabilities with the ability to translate data into actionable strategic insights.
• Experience with advanced measurement methodologies, including Marketing Mix Modeling.
• Strong project management and orchestration skills, with the ability to manage multiple priorities.
• Excellent stakeholder management skills, with the ability to influence and align cross-functional teams.
• Strong agency management experience within a multi-agency ecosystem.
• Ability to navigate and lead within a complex, matrixed organization.
• Proven ability to communicate effectively, build alignment, and influence decision-making at senior levels.