Senior Media Buyer at AIOS — Remote, $150k–$250k/yr inc equity

About the role

We are building a world-class team. As Senior Media Buyer at Aios, your mission is to drive elite Meta performance as we scale paid acquisition across the UK and new international markets.

Meta is our largest and most important paid channel. We’re currently spending £2.5M+/month, growing fast, and preparing to expand into multiple new markets.

Responsibilities

• Meta ownership across all live markets: Over time, you operate the Meta ad accounts day-to-day across the UK and new markets as they launch.
• Profit-aware scaling: You push spend up while keeping ROAS / CAC inside target bands. You know when to lean in, when to hold, and when to pull back. You can defend every meaningful spend decision with a clear hypothesis and a clear read.
• Multi-geo orchestration: You run multiple country accounts in parallel without dropping balls - different audiences, different creative variants, different compliance requirements, different reporting cuts. You build the systems that make multi-geo manageable.
• Creative partnership with André's team: You work hand-in-hand with our Creative Lead to translate platform signal into briefs, run rigorous testing frameworks, and scale winners systematically. You don't just consume creative - you shape what gets made.
• Structured operating cadence: You run a weekly rhythm - plan, execute, retro, replan - with reporting that the leadership team can trust without having to ask follow-up questions. Your forecasts are realistic. Your decision rules are explicit. Your communication is crisp.
• Account hygiene & resilience: You maintain, harden, and evolve our Business Manager / ad account structures, keeping them resilient against platform volatility, policy changes, and the unique compliance challenges of GLP-1 advertising.
• New-channel expansion (over time): As you earn the right, you take on adjacent channels - Google, TikTok, YouTube, programmatic, affiliate - applying the same operator discipline.
• Team building (over time): As we add junior buyers underneath you, you hire, mentor, and lead the Meta pod. You build the bench that this hire is the seed of.

Requirements

• Proven scale on Meta (hands-on): You've personally operated Meta accounts at £1M+/month spend for DTC ecom brands, in the platform yourself every day. Not "led a team that did it." Not "oversaw an agency that did it." You did it.
• 5+ years of Meta-specific depth: You know the platform's quirks, its policy landmines, its bidding behavior, its measurement nuances. You can hold a credible conversation about CBO vs ABO, account structure trade-offs, attribution windows, BAU vs incrementality, signal loss, and creative testing frameworks.
• DTC consumer scale-up background: You've grown brands, not maintained them. You know what it feels like to push spend month-over-month while keeping performance in band, and to break through ceilings that other operators accept.
• Structured operator behaviors: Forecasting, weekly reporting cadence, explicit decision rules, written planning. You're not just a great optimizer - you're someone the team can rely on. Your work is legible.
• Creative fluency: You think in concepts, hooks, formats, and angles - not just metrics. You can brief well, give sharp creative feedback, and design testing structures that actually produce learnings.
• Multi-geo experience or the operating discipline to absorb it: Either you've run paid media across multiple countries before, or you've demonstrably run multiple complex workstreams in parallel without dropping balls.
• Startup intensity: You'll work 50+ hours/week, async, in a high-ownership culture. You measure yourself in outcomes, not hours, but the outcomes here require real intensity.

Qualifications

• Google Ads experience: Hands-on across search, performance max, demand gen, and YouTube. We'll likely want you to take this on over time.
• Other channel range: TikTok Ads, programmatic, affiliate, offline (CTV, podcast, OOH) - any depth here accelerates how quickly you can broaden out.
• Healthcare / regulated category experience: GLP-1s, telehealth, weight management, supplements, or any other category where compliance is a daily reality.
• Attribution sophistication: Comfort with MMM, incrementality testing, geo holdouts, post-purchase surveys - and a healthy skepticism of platform-reported ROAS.
• Multi-market operating history: You've run Meta across multiple countries simultaneously and learned the practical patterns that come with it.
• Management / mentorship experience: You've hired, developed, and led media buyers before, even informally.
• Crisp written communication: You can translate platform-level mechanics into clear narratives for non-experts (leadership, finance, creative).

Skills

• Proven track record of driving growth through Meta advertising.
• Strong understanding of Meta's platform, including bidding strategies, ad formats, and compliance requirements.
• Experience in managing budgets and optimizing ROI across multiple markets.
• Excellent analytical skills to interpret data and make informed decisions.
• Ability to work independently and manage multiple projects simultaneously.
• Strong interpersonal and communication skills to collaborate effectively with cross-functional teams.

Benefits

• Compensation: $150k–$250k/yr, incl equity
• Healthcare: comprehensive medical insurance (if appropriate)
• GLP-1s: free membership with a clinic offering GLP-1s
• Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays)
• Remote: our team is fully distributed across the world and functions fully remotely
• Personal development: budget for books, courses, coaching ($1200/yr)
• Personal wellness: budget for gym, health apps ($1200/yr)
• Coaching: free biweekly health coaching
• Equipment: Macbook & work-from-home equipment provided as needed