Creative Strategist at AIOS — Remote, $35k-$50k/yr inc equity

About the role

We are seeking a Creative Strategist to join our dynamic team at AIOS. As a Creative Strategist, you will play a pivotal role in driving high-performing ad creative across our brands, including Bolt Pharmacy UK.

Responsibilities

• Generate a steady flow of raw angles, hooks, concepts, and formats for both static and video ads across our brands.
• Write UGC scripts and ad copy that are on-brand, on-voice, and built to convert, structured so creators and editors can execute them cleanly.
• Review new content from the creators we use in our ads, checking it against the brief, the brand, quality standards, and compliance before it goes anywhere near spend.
• Review ads from the internal team, catch mistakes before they ship, and make sure every asset is compliant with the advertising guidelines of each country we run in.
• Manage the external Meta ad agencies, reviewing their deliveries, attending weekly meetings, and feeding them clear insight on what's currently working in our accounts.
• Manage the external agencies owning Google Shopping, YouTube, Discover, and CTV, reviewing their creative output and keeping it aligned with brand, compliance, and what we're learning elsewhere.
• Prepare regular performance reports for the Creative Team, clear, consistent, and translated into "what to make / test next," not just numbers.
• Take regular daily tasks off André's plate so the creative function runs smoothly while freeing him up.
• Track competitors' creative approach, turn it into ideas we can apply, and mine ad formats, angles, themes, and ideas from other DTC brands (in and out of category) and adapt the best of them to our operation.

Requirements

• You've personally ideated, briefed, and shipped performance creative (static and video) for DTC ecom brands, not just managed a queue, and not agency-only oversight.
• You can write UGC scripts and briefs yourself.
• You have exposure to reading creative performance data.
• You can point to specific ads / angles you personally originated that moved the needle.
• You have healthcare / regulated category experience, specifically in GLP-1s, telehealth, weight management, supplements, pharmacy, anywhere compliance is a daily reality.
• You have multi-market / localisation experience, adapting creative across countries and understanding what changes (and what doesn't) market to market, especially in the EU.
• You are video-native, comfortable with the language of editing, pacing, and short-form video formats.
• You are design fluent, comfortable with the language of visual design, layout, typography, hierarchy, and color for static ads, and able to art-direct designers and give precise, specific feedback on statics.
• You are familiar with creative analytics platforms (e.g. Motion) and Meta Ads reporting.
• Your briefs, feedback, and weekly notes are clear enough that anyone (creative, performance, or leadership) can act on them without a follow-up.

Qualifications

• Great performance means: a consistent, growing volume of tested creative; a rising hit-rate on winners; briefs and scripts the team trusts; agency deliveries that are on-brand, compliant, and improving; and reporting that André and the creative team can act on without asking follow-up questions.

Skills

• DTC creative strategy
• Strong copy + UGC scripting
• Performance fluency
• Taste and creative judgment
• Clockspeed
• Multi-workstream capacity
• Compliance-minded
• Intensity

Benefits

• Compensation: $35k-$50k, incl equity
• Healthcare: comprehensive medical insurance (if appropriate)
• GLP-1s: free membership with a clinic offering GLP-1s
• Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays)
• Remote: our team is fully distributed across the world and functions fully remotely
• Personal development: budget for books, courses, coaching