Senior Marketing Technologist - TrainingPeaks

Core Functions

• Collaborate with the marketing teams to develop and execute marketing technology strategies aligned with business objectives
• Architect, implement, and maintain multi-touch attribution (MTA) models and data pipelines that connect ad platform spend and performance data with internal business metrics
• Manage the end-to-end Marketing systems and processes that unlock the execution of the marketing strategies
• Ensure the integrity of frontend data collection and backend data ingestion to allow marketing and data analytics teams to generate timely and actionable insights
• Collect, analyze, and interpret marketing data to generate timely and actionable insights
• Utilize data management tools and techniques to segment audiences, track campaign performance, and measure marketing ROI
• Owning the implementation of server-side tracking and ad platform Conversions APIs (CAPI) to combat signal loss and ensure accurate downstream attribution
• Collaborate with the broader data analytics team to ensure data integrity, accuracy, and clean identity resolution across disparate data sources
• Identify and evaluate emerging marketing technologies, tools, and trends to enhance marketing effectiveness
• Coordinate with web and mobile developers to implement effective landing pages, forms, and tracking mechanisms
• Train marketing teams on the effective use of marketing technologies and platforms. Provide ongoing support, troubleshooting, and guidance to ensure optimal utilization of marketing tools
• Ensure compliance with global data privacy laws (GDPR, CCPA) by using cookie consent frameworks (OneTrust) to programmatically block or allow script firing based on user preferences

Requirements

• In-depth knowledge and proven experience as a Marketing Technologist, Marketing Operations Manager, Marketing Data Engineer, or a similar role
• Proven track record of building and managing marketing attribution systems
• Expert-level mastery of performance marketing tracking, identity resolution, and user stitching across multi-domain and cross-domain journeys
• In-depth knowledge of advanced Google Tag Manager architectures (including server-side GTM tagging), GA4 property schemas, and client-side data layer design
• In-depth knowledge of marketing automation platforms, CRM systems, email marketing tools, web analytics tools, and content management systems (CMS)
• Proficiency in JavaScript/TypeScript, browser storage mechanics (First-party vs. Third-party cookies, LocalStorage, Apple ITP/Privacy Sandbox restrictions)
• Strong understanding of Customer Data Platforms (Segment) and how to leverage them for downstream attribution and audience syndication
• Analytical mindset with the ability to interpret complex data and generate actionable insights
• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Strong communication and collaboration skills to work effectively with cross-functional teams
• Detail-oriented, with a focus on delivering high-quality work

Desired Qualifications

• Strong proficiency in SQL and experience working with cloud data warehouses (e.g., Snowflake, BigQuery, Redshift) to blend marketing and database data
• Experience working with Ad Platform APIs (Facebook CAPI, Google Ads API, etc.)
• Familiarity with Email & Marketing Automation Systems (Iterable)
• Familiarity with AdTech & Social Platforms (AdRoll, App Store and Social Ad platforms, Google Ads)
• Familiarity with SEO & SEM Platforms (Google Search Console, SEMRush)
• Familiarity with Content Management Systems (WordPress)