Marketing Technologist

About the role

The Marketing Technologist serves as the builder and super-user of GVTC's marketing-technology stack. This role includes configuring and maintaining HubSpot, integrating it with the GVTC data warehouse, implementing Google Analytics 4, and managing the Calix Engagement Cloud platform.

Responsibilities

• Administer the HubSpot platform, including user provisioning, property and field management, list architecture, workflow configuration, and reporting infrastructure inside the platform.
• Maintain the integration between HubSpot and the GVTC data warehouse; troubleshoot data flow, schema, and reconciliation issues.
• Maintain HubSpot lifecycle-stage configuration per definitions provided by the Growth, Performance & Analytics Manager.
• Conduct routine data-hygiene audits and remediation across HubSpot CRM, lists, and contact records.
• Build and maintain workflows in both HubSpot and the Calix Engagement Cloud supporting acquisition and lifecycle campaigns; provide platform expertise to the Lifecycle Marketing Specialist on workflow-execution requirements across both platforms.
• Implement and enforce UTM governance, campaign taxonomy, and naming standards per the standards defined by the Growth, Performance & Analytics Manager.
• Configure the Calix Engagement Cloud platform, including persona schemas, audience definitions, and channel integrations.
• Maintain persona-schema documentation, audience-definition logic, and version history for the Calix Engagement Cloud.
• Implement and maintain Google Analytics 4 across GVTC.com and acquisition landing experiences, including event taxonomy, conversion definitions, custom dimensions, and audience exports.
• Implement and maintain attribution tracking in supported platforms per attribution methodology defined by acquisition leadership.
• Configure conversion tracking for paid-media campaigns, including offline conversion import from CRM data back into ad platforms.
• Configure A/B tests in supported platforms based on test plans developed by the acquisition team.
• Document test configurations, outcomes, and learnings in the shared knowledge base.
• Maintain documentation for platform configurations, data flows, and integration architecture across the marketing-technology stack.
• Manage form-tracking implementation across acquisition landing pages, embedded HubSpot forms, and any third-party form surfaces.
• Support QA protocols for all marketing-technology system changes, ensuring accurate data capture, tagging, and end-to-end functionality.
• Monitor integrations between HubSpot, the Calix Engagement Cloud, the data warehouse, and ad platforms to ensure data flows accurately and on schedule.
• Identify and resolve issues affecting lead delivery, including form failures, integration outages, duplicate records, and data-sync delays.
• Maintain compliance with privacy regulations regarding data capture, consent tracking, and PII handling within the marketing-technology stack.
• Evaluate and recommend new marketing-technology and analytics tools as the function's needs evolve.
• Partner with the Lifecycle Marketing Specialist on technical configuration and workflow execution requirements across HubSpot and the Calix Engagement Cloud, supporting both acquisition and lifecycle objectives.
• Partner with the Web Content & Operations Specialist on tracking implementation across web properties.
• Support the Growth, Performance & Analytics Manager in budget planning for marketing technology platforms, tools, and vendor relationships.

Qualifications

• Education/Experience: Bachelor's degree in marketing, business, computer science, information systems, data analytics, or a related discipline; or equivalent experience. Three to five years of experience in marketing technology administration, marketing operations, or a closely related technical marketing role.
• Experience: Demonstrated experience administering the HubSpot platform or an equivalent marketing-automation and customer-relationship-management platform. Demonstrated experience with Google Analytics 4 implementation, including event configuration, conversion tracking, and audience definitions. Strong technical aptitude and demonstrated comfort working across platform configurations, integrations, and tag implementations. Strong project-management skills with the ability to manage multiple platforms and stakeholders concurrently. Excellent time-management skills; ability to balance scheduled platform maintenance with implementation requests. A self-starter with a get-the-job-done attitude. A strong commitment to the customer experience. Intellectual curiosity and a builder's mindset.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retailer plan
• Tuition reimbursement
• Vision insurance