Marketing Technologist

About the role

This individual serves as the builder and super-user of GVTC's marketing-technology stack. The role owns day-to-day administration of the HubSpot platform and its integration with the GVTC data warehouse, as well as platform configuration and persona-schema ownership for the Calix Engagement Cloud. The role implements Google Analytics 4 measurement, attribution tracking, and conversion infrastructure across GVTC's acquisition properties; configures A/B tests in supported platforms; and maintains data integrations, naming conventions, and platform documentation that keep the function operating cleanly.

The Marketing Technologist partners closely with the Lifecycle Marketing Specialist across HubSpot and Calix Engagement Cloud on both acquisition and lifecycle workflow execution, and with the Web Content & Operations Specialist on tracking and form measurement.

Responsibilities

• Administers HubSpot platform and integrates with GVTC data warehouse
• Configures and owns persona-schema for Calix Engagement Cloud
• Implements Google Analytics 4 measurement, attribution tracking, and conversion infrastructure
• Configures A/B tests in supported platforms
• Maintains data integrations, naming conventions, and platform documentation
• Collaborates with Lifecycle Marketing Specialist on acquisition and lifecycle workflows
• Collaborates with Web Content & Operations Specialist on tracking and form measurement

Requirements

• Experience with marketing technology platforms such as HubSpot and Calix Engagement Cloud
• Knowledge of Google Analytics 4 and attribution tracking
• Experience with A/B testing and data integration
• Strong organizational and problem-solving skills
• Ability to work independently and collaboratively

Qualifications

• Bachelor's degree in Marketing, Information Systems, or related field
• 2+ years of experience in marketing technology or similar role

Skills

• HubSpot administration
• Google Analytics 4 implementation
• A/B testing configuration
• Data integration and management
• Collaboration with cross-functional teams

Benefits

• Medical, dental, and vision insurance
• Life insurance
• Company matching of 8% on 401(k) contributions
• Paid time off
• Recognition and reward programs

Pay

Competitive compensation package offered.

Schedule

Hybrid work arrangement available.

Contact

For more information about this position, please contact [Contact Information].