Senior Marketing Specialist- Remote

Are you a strategic marketer who loves bringing products to market, crafting compelling messaging, and delivering campaigns that make an impact? Do you thrive at the intersection of strategy, creativity, and execution? We're looking for a Senior Marketing Specialist to lead the marketing strategy for our lending portfolio, including mortgage, HELOC, consumer, and ancillary loan products.

About the Role

In this highly visible role, you'll own product positioning, develop go-to-market strategies, create compelling campaigns, and partner across the organization to help drive loan growth and member engagement. While lending marketing is your primary focus, you'll also be a valued member of our collaborative marketing team, contributing to broader campaigns and strategic initiatives that support the Credit Union's continued growth.

Responsibilities

• Lead Lending Marketing Strategy
  • Develop and execute go-to-market strategies for mortgage, HELOC, consumer, and ancillary lending products.
  • Create compelling product positioning, messaging, and member communications across multiple marketing channels.
  • Own lending product landing pages and digital content, ensuring messaging remains current and aligned with active promotions.
  • Build lifecycle marketing campaigns that engage prospective and existing borrowers throughout their financial journey.
  • Manage the lending marketing calendar to ensure campaigns launch on time and deliver measurable results.
• Collaborate Across the Organization
  • Partner with Lending, Compliance, Business Development, Branch teams, and leadership to align marketing initiatives with business objectives.
  • Work closely with the Senior Marketing Strategist to leverage competitive research and market insights that strengthen product positioning.
  • Ensure all marketing materials comply with applicable regulations, including lending-related compliance requirements.
• Support Enterprise Marketing Initiatives
  • Develop creative campaigns that support membership growth and community engagement.
  • Write and edit marketing content for print, digital, email, social media, website, and other communication channels.
  • Coordinate with internal partners and external vendors to successfully execute marketing projects.
  • Monitor marketing trends, evaluate campaign performance, and recommend opportunities for continuous improvement.

Requirements

• 8-10+ years of progressive marketing experience with expertise in product marketing and campaign development.
• Experience marketing financial products, preferably within a Credit Union or financial institution.
• Strong background in mortgage, HELOC, consumer lending, or related financial products strongly preferred.
• Proven success developing product positioning, go-to-market strategies, and integrated marketing campaigns.
• Exceptional copywriting and content development skills across multiple marketing channels.
• Strong project management, organization, and prioritization skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and relationship-building skills with experience partnering across business units.
• Analytical mindset with the ability to use data and market insights to improve campaign performance.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Benefits

• Medical, dental, vision, disability, and life insurance.
• 401(k)-profit sharing plan with employer matching.
• Competitive total rewards package including a wide range of financial and other benefits.

Pay

Compensation range for the Senior Marketing Specialist role: $90,000 to $110,000 annually. Please note that the salary information is a general guideline only. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as market and business considerations will be taken into account when extending an offer.