Remote Senior Marketing Specialist
About the Role
This is a senior, hands-on role covering email, lifecycle, product, and promotional marketing on the arrivia marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day. Your impact shows up fast through segmentation, testing, and personalization decisions that move real numbers. You will work remotely, connected to a team that spans both coasts, and have the autonomy to change approaches based on data.
Responsibilities
- Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
- Lifecycle Programs: Own member journeys from onboarding through re-engagement.
- Product Marketing: Turn product and offer launches into compelling member communications.
- Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
- Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
- Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
- Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
- Testing and Improvement: Identify underperforming elements and fix them proactively.
- Remote Collaboration: Partner with sales, operations, and other teams across time zones to ensure a seamless customer journey.
- AI-Enabled Marketing: Use modern AI tools for content, audience analysis, and campaign optimization.
Requirements
- 5+ years of marketing experience with a strong grasp of best practices and industry trends.
- Deep, hands-on email marketing expertise (core of the role).
- Experience across lifecycle, product, and promotional marketing (strength in several areas is valued).
- 2 to 5 years with Marketo or comparable marketing automation software (a significant advantage).
- Strong analytical skills and a data-driven decision-making habit.
- Excellent written and verbal communication, with email content that resonates.
- Proven cross-functional collaboration and ability to build relationships remotely.
- Comfort in a fast-paced, high-volume environment with quick turnarounds.
- Leadership qualities, initiative, and a proactive mindset for remote work.
- Travel or cruise industry experience is a plus.
Benefits
- Unlimited PTO
- Exclusive employee travel rates
- Medical, dental, and vision insurance
- 401(k)
Pay
Base Salary Range: $75,000 – $100,000 per year. Final compensation within this range is determined by individual qualifications, location, depth of hands-on experience, and relevant skills.
About arrivia
At arrivia, we power travel loyalty and rewards programs for some of the world's leading brands. Our teams help millions of travelers book memorable experiences while delivering innovative technology and travel solutions to our partners. With a global workforce and a culture built on curiosity, ownership, authenticity, and collaboration, we're creating the future of travel.