Senior Marketing Specialist - Glastonbury, CT or Remote

About the role

Crum & Forster is a market-leading property & casualty, accident & health, specialty and standard commercial lines insurance solutions provider. We are a true underwriting company with a 200-year history of helping customers manage risk. Our headquarters are in Glastonbury, CT, where we are currently hiring for a Senior Specialist, Marketing position at Travel Insured International.

Job Description

We are seeking an experienced Senior Marketing Specialist to join our Travel Insurance team. This role will develop and execute comprehensive, integrated marketing campaigns across digital, email, print, and traditional channels to promote Travel Insured International and its suite of products and services. The ideal candidate will have a deep understanding of multi-channel marketing, key performance indicators, and data-driven strategies that align with and support organizational goals.

What you will do

• Develop and execute integrated marketing campaigns across digital, email, print, and traditional channels to promote Travel Insured International and its suite of products and services.
• Create and manage multi-channel marketing programs designed to drive lead generation, sales production, and customer retention.
• Develop and manage marketing assets required to support business partners including travel agency Consortia, Host agency and other travel partner distribution channels.
• Perform quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals.
• Develop strategies and targeted messaging tailored to distinct traveler personas and business partner audiences.
• Develop marketing assets to support strategic events and trade show calendar to drive brand awareness with new prospects and accelerate existing opportunities.
• Manage brand resources and processes to ensure consistent brand delivery across all marketing materials and customer touchpoints — including message frameworks, visual assets, key terminology, and accurate data.
• Work with content authors and creative partners to ensure delivery of compelling marketing assets, including promotional materials, advertising (print & online) collateral, direct marketing emails, video, photography, and digital content.
• Manage relationships with external agencies, vendors, creative consultants, and partners — overseeing the quality and strategic alignment of their deliverables.
• Investigate and foster engagement with new stakeholders, distribution partners, and emerging market segments.
• Develop and maintain a centralized marketing calendar encompassing spotlight content, social media, and email campaigns — overseeing their full life cycle, including creative/copy development, data segmentation, and reporting/analysis.
• Establish, track and report on KPIs to measure marketing effectiveness, campaign performance, and ROI.
• Utilize data analytics to gain actionable insights into customer behavior and campaign performance.
• Conduct A/B testing and optimize campaigns based on data-driven insights.
• Track and measure the effectiveness of marketing efforts and strategies, presenting findings and recommendations to leadership.

Requirements

• A bachelor’s degree in marketing, communications, tourism, or a related field or equivalent experience is required.
• 5+ years of experience in a marketing role is required. Experience is preferably in insurance, travel, or financial services.
• Strong writing skills are required.
• Intermediate to Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel, Teams, Outlook, Sharepoint) and familiarity with marketing tools.
• Ability to manage multiple projects and deadlines in a dynamic, fast-paced environment is required.
• Familiarity with content marketing and digital advertising is required.
• Knowledge of travel booking platforms and customer journey mapping is preferred.
• Travel is required for this role (10%) and typically includes travel to CT/NJ at least once per quarter.

What C&F Will Bring To You

• Competitive compensation package
• Generous 401K employer match
• Employee Stock Purchase plan with employer matching
• Generous Paid Time Off
• Excellent benefits that go beyond health, dental & vision
• Professional training and tuition reimbursement
• A dynamic, ambitious, fun and exciting work environment
• A commitment to equal employment opportunity and diversity
• A matching donation program and volunteer opportunities
• An employee-driven corporate giving program