Senior Marketing Specialist for Wire & Cable and Construction

About the role

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.

Dow has an exciting opportunity for a Senior Marketing Specialist for Wire & Cable and Construction located in Houston, TX! In this role, you will serve as a growth catalyst by translating market insights into actionable strategies, identifying, and commercializing high-value opportunities, accelerating innovation adoption, and enabling commercial success through data-driven market intelligence and go-to-market execution.

Responsibilities

• Drive Go-to-Market Execution: Partner with Strategic Marketing Managers to translate growth strategies into actionable market plans, ensuring effective execution across target segments, applications, and channels.
• Identify & Prioritize Growth Opportunities: Lead market scouting, assessment, and opportunity evaluation efforts to identify high-potential applications, quantify market attractiveness, and build a robust commercialization pipeline.
• Manage Opportunity Pipeline: Generate demand, support lead creation, track opportunity progression, and collaborate with commercial teams to improve conversion rates and accelerate growth.
• Accelerate Innovation Commercialization: Partner with Marketing, Product, and technical teams to prioritize, develop, and commercialize portfolio innovations that address attractive market opportunities and customer needs.
• Develop Market & Competitive Insights: Build deep understanding of market dynamics, customer needs, competitive positioning, pricing structures, and value chains to identify growth levers and support margin expansion.
• Create Compelling Value Propositions: Quantify customer value and develop differentiated positioning strategies that strengthen competitive advantage and drive business growth.
• Lead Marketing Communications: Develop and execute integrated marketing communication strategies that enhance brand visibility, customer engagement, and demand generation.