Senior Channel Marketing Specialist

Duties And Responsibilities

• Collaborate with sales leaders and product teams to create and implement an impactful annual marketing plan.
• Design, launch, execute, and monitor tailored marketing campaigns for each channel segment, ensuring maximum reach and effectiveness.
• Produce engaging digital content and oversee its distribution across relevant channels for optimal impact.
• Partner with the National Accounts Sales team to seamlessly execute customized marketing calendars for key accounts.
• Collect and analyze Voice of Market (VOM) insights to refine sales and marketing strategies, with a focus on competitive analysis.
• Take charge of planning and managing trade shows within your channel segments, ensuring a standout presence.
• Drive marketing communications for various initiatives, including new product launches, upcoming trade shows, and other key business announcements.
• Perform additional tasks as needed to support the marketing team’s objectives.

Required Education, Experience And Skills

• Bachelor's degree in Marketing, Sales, Business, or a related field, or equivalent experience.
• At least 5 years of hands-on experience in marketing with a strong track record of delivering measurable results.
• Strong background in marketing communications, from campaign creation to execution.
• Strong analytical and process-oriented skills to drive data-informed decisions.
• Exceptional communication skills, with the ability to engage stakeholders at all levels.

Preferred Education, Experience And Skills

• Experience in Business to Business (B2B) marketing, with a proven ability to navigate complex business environments.
• Background in field sales, bringing an understanding of sales-driven marketing strategies.
• Expertise in office products or contract furniture industries, with an eye for industry-specific trends.

About Our Company

Comprised of multiple companies with headquarters in New Hope, Minnesota, Liberty Diversified International (LDI) is a privately held company employing more than 1,900 individuals across our manufacturing facilities, production facilities and core business operations in Minnesota, Iowa, Nebraska, Illinois, Mississippi, Texas, Arizona, Virginia, California, and Mexico. With deep roots in the corrugated box manufacturing industry, we operate in the core markets of paper, packaging, workplace products, corrugated plastics and building products. Since 1918, our values – Caring, Innovation, Trust and Excellence – have guided our day-to-day activities. We believe that when our employees are aligned with these values, we create superior service and solutions for our customers. The LDI family of companies includes Liberty Packaging, Liberty Paper, Liberty Plastics (Custom Solutions and Quarrix Building Products) and Safco. Liberty Diversified International is an equal opportunity employer and makes all employment decisions without regard to race, color, sex, religion, age, creed, sexual orientation, national origin, marital status, disability, or any other protected class.