Senior Channel Marketing Specialist

Major Responsibilities

Partner with the Channel Team to develop communication strategies and aligned marketing messaging to support channel goals.

Collaborate with sales teams to create and execute marketing plans, promotional materials, and co-branded content that drive engagement and business growth.

• Create and execute marketing plans, promotional materials, and co-branded content that drive engagement and business growth.
• Develop compelling print and digital assets—including emails, presentations, brochures, and webinars—tailored to target audiences and aligned with brand standards.
• Act as a marketing resource for channel partners by guiding co-op spend planning and promoting the use of approved Generac assets.

Project & Program Management

• Support key business processes such as onboarding, strategic planning, budgeting, and product commercialization through effective project coordination.
• Oversee execution of marketing programs, events, and campaigns that promote brand visibility and support channel initiatives.
• Manage the team’s external-facing inbox and ensure efficient triage and task assignment.
• Lead vendor coordination, including managing SOWs, opening POs, and routing for approval.

Sales Enablement & Partner Collaboration

• Equip sales teams with content, tools, and marketing support to strengthen their efforts with channel accounts.
• Build and maintain strong relationships with internal stakeholders, agencies, and external partners to ensure successful campaign execution and alignment with goals.

Data, Reporting & Optimization

• Provide robust reporting and analysis using Salesforce Marketing Cloud, SAP CRM, and Excel to evaluate marketing performance and inform future strategies.
• Manage segmented communication lists and campaign content within Salesforce Marketing Cloud to support targeted outreach.
• Track and attribute marketing tactics through a last-touch attribution model, enabling data-driven insights and continuous improvement.