Senior Marketing Specialist

About the role

The Senior Marketing Specialist will support two high-visibility functions: our marketing events strategy including the annual client and partner summit, and the sales enablement materials that support both our B2B and B2B2C markets.

Responsibilities

• Sales Enablement & Content
• Develop and maintain core sales enablement materials including one-pagers, pitch decks, product briefs, discovery frameworks, and proposal templates across NeuroFlow’s product portfolio
• Partner with Product Marketing, Sales, and CS to translate complex clinical and technical capabilities into audience-calibrated, outcomes-oriented content for health system and health plan buyers
• Build and refresh client-specific collateral in coordination with CS and Account Management
• Possess ownership of ongoing product marketing for our consumer engagement platform Onward, including consumer-facing activation messaging, onboarding content, and talk tracks that help health system, health plan, and employer customers drive platform adoption.
• Event Support & Execution
• Serve as the internal lead for NeuroFlow's annual client and partner summit, managing our external events consultant, budget tracking, registration, hotel logistics, agenda coordination, and run-of-show
• Build and maintain all event communications including HubSpot email sequences, attendee tracking, and weekly CS updates
• Manage NeuroFlow's presence at external industry conferences and tradeshows — including identifying relevant events, coordinating team registration, arranging logistics, and ensuring materials and swag are prepared and shipped
• Maintain the annual events calendar, tracking upcoming conferences, submission deadlines, and sponsorship opportunities across the healthcare and behavioral health landscape

About You

• 4-6 years of B2B marketing experience, ideally in healthcare, health tech, or a similarly complex industry
• Demonstrated experience creating sales enablement materials — you can write a tight one-pager, structure a pitch deck, and simplify technical content for a non-technical buyer
• Strong project management skills; comfortable holding multiple workstreams and communicating proactively with cross-functional partners
• Proficiency with HubSpot, WordPress, Google Workspace, and presentation tools; comfortable with light design edits in Canva or Google Slides
• Experience coordinating events or large programs end-to-end, including vendor management
• Excellent written communication skills with a clear, concise, audience-first style
• Familiarity with consumer mobile app activation, member engagement programs, or employer group clients (nice to have)
• Prior exposure to health plan, health system, or employer benefit environments (nice to have)

Company Benefits

• Flexible work schedule, unlimited PTO, physical and mental wellness benefits, medical coverage, parental leave, 401K, company-sponsored events, referral program, onsite gym, dog friendly office, snacks in the office, commuter benefits, onsite massages.

What We Believe

NeuroFlow prohibits unlawful discrimination against any applicant or employee on the basis of race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by applicable law. All employment decisions are based on qualifications, merit, and business need.

As a HIPAA compliant organization, all team members shall:

• Act in accordance with NeuroFlow’s Information Security Policies.
• Protect organizational assets from unauthorized access, disclosure, modification, destruction or interference.
• Report security events or other risks to the organization
• Execute organizational security processes or activities
• Perform security responsibilities that defined and communicated for their role
• Be responsible for their actions regarding the security of organization

Marketing

Philadelphia, PA