Senior Marketing Specialist

Responsibilities

• Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines independently
• Manages content development and pursuits process directly with the Business Development (BD) team
• Crafts compelling story content about clients, projects, people, and Gilbane and incorporates these differentiators into deliverables that address the unique client needs
• Ensures all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines
• Participates in presell meetings and strategic brainstorms
• Led the development and execution of marketing campaigns, branded content, awards and speaking submissions, and local event support to increase Gilbane’s market visibility
• Leads the development of internal and external communications including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
• Oversees the organization and maintenance of digital assets, ensuring efficient categorization and searchability while providing guidance and support to entry-level team members
• Leads data maintenance for assigned geography to ensure data integrity
• Conducts research for the different market sectors to understand our clients including who they are, what’s top of mind and key trends; analyzes, interprets, and communicates research with BD partners and local leadership as needed
• Leads close-out process of sales and marketing deliverables
• Develops a strong knowledge of the AEC industry and Gilbane’s capabilities across each sector, locally and nationally
• Builds and maintains a robust operational network to facilitate storytelling and identify value adds about our projects
• Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
• Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving
• Mentors, coaches, and trains less experienced team members
• Leads multiple deliverables concurrently and has a strong ability to multi-task independently
• Participates in professional or community organizations and begins to explore opportunities for committee or other leadership opportunities
• Stays abreast of new marcom trends and tools

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field
• 5-7 years relevant experience in the marketing and/or AEC industry