Senior Marketing Specialist
Cushman & Wakefield · New York, NY · 3 wk ago
HybridMarketing$81k–$95k/yrFull-time
Responsibilities
- Serve as the day-to-day point of contact for Brokerage Teams on our most significant property marketing projects in multiple markets throughout the West Region
- Lead calls and meetings with Brokerage Teams as required by the scope of the project to collect critical details to craft comprehensive marketing plans and deliver on industry-best creative property marketing campaigns; assemble all required assets and ensure Brokerage Team is equipped to launch property to market and execute agreed upon tactics
- Collaborate with Copy Writers, Marketing Specialists, Marketing Coordinators, Design Managers, and Graphic Designers internally and ensure the right team is in place to support the scope of each project, recommending 3rd-party integration when appropriate
- Partner with Brokerage Teams and COE Property Marketing Team to develop comprehensive project and brand strategy that incorporates new, creative ideas to market our listings; engage Copy Writers / Strategic Marketers and Graphic Designers to execute approved design and messaging direction
- Establish and communicate project schedule to all project participants, assign tasks to Marketing Specialists and Coordinators as needed
- Manage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standard processes to ensure consistency and efficiency
- Communicate with Brokerage Team on project updates, either through status calls or other channels as needed
- Interface with external clients for planning, marketing, or project status meetings
- Work in partnership with the COE Team Lead and escalate challenges, as necessary
- Maintain project databases, tracking tools, and project delivery and management tools
- Provide campaign reporting metrics to the Brokerage Team and Client; recommend strategic improvements or alternative channels/tactics to enhance performance
Qualifications
- Bachelor's degree
- 5-7+ years of marketing experience—real estate, architecture or commercial construction experience preferred
- Proficiency with Adobe Creative Suite is required
- Familiarity with a project management tool is preferred
- Ability to independently achieve successful outcomes on all activities with minimal supervision
- Ability to manage multiple projects at once in a fast-paced environment
- Excellent written, oral communication skills and problem-solving skills
- Prowen ability to work across different audiences, personalities, and experience levels
- Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
- Self-motivated but works well in group environment
Benefits
- Comprehensive benefits package
- Competitive pay
- Health, vision, and dental insurance
- Flexible spending accounts
- Health savings accounts
- Retail savings plans
- Life and disability insurance programs
- Paid and unpaid time away from work
Pay
$80,750.00 - $95,000.00
Schedule
N/A