Senior Marketing Specialist

Responsibilities

• Support the relevant office, industry and practice teams’ marketing efforts as outlined, including participating in relevant monthly team meetings and working with Team Leaders to identify and pursue client opportunities and reputation building activities that will make the teams more profitable.
• Maintain a strong knowledge of the legal market and the capabilities of the Firm locally and nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives.
• Stay abreast of relevant client news and business/industry trends to suggest opportunities and approaches for client expansion or brand building, including newsletters, various events, and other engagements.
• Manage relevant RFP/proposal responses and pitch meeting preparations including the creation of customized materials and sharing of best practices in the BD & Marketing department’s knowledgebase.
• Plan and execute office and group client events such as webinars, conferences, speaking engagements, sponsorships, and internal events.
• Work closely with the Public Relations team to identify and leverage media opportunities, maintain accurate and effective web content, publish effective and timely client alerts and support Firm blogs.
• Prepare Chambers, Legal 500 and other submissions to rankings and directories contributing to established goals and objectives.
• Manage the production of marketing collateral, brochures, practice profiles, meeting placemats, announcements, invitations, etc.
• Maintain the Experience Database for significant matters.
• Support the integration of lateral attorneys.
• Aid in the development projects and initiatives of the Atlanta office Managing Partner and various firm leaders.
• Work closely with the BD & Marketing department, attorneys and team leaders of assigned practice and industry teams.
• Build consensus and cohesion among attorneys with varied backgrounds and subject matter expertise.
• Aid in firmwide event initiatives that correlate to our Atlanta attorneys and other personnel.

  Requirements

  • Bachelor's degree in Marketing, Business, or related field with a minimum of five (5) years of experience in marketing.
  • Strong analytical and communication skills both oral and written.
  • Ability to speak effectively and respond to common inquiries from all levels of professional and support staff, clients, or members of the business community.
  • Interpersonal communication skills necessary to maintain effective relationships with partners, attorneys, clients, and staff, and to exhibit a high degree of responsiveness, diplomacy, and professionalism in these interactions.
  • Demonstrated success strengthening corporate reputations and client relationships.
  • Prominent ability to manage major projects, coordinating the use of department resources and involving senior management.
  • Detail oriented with a focus on providing a strong, error-free work product.
  • Proven aptitude to learn new software applications.
  • Experience with Foundation, Vuture, and DealCloud a plus.