Senior Marketing Specialist

About the role

The Senior Marketing Specialist works with cross-functional internal teams to develop and execute the highest-quality marketing strategies and initiatives, ensuring all marketing plans align with Astec’s goal, mission, and vision. The ideal candidate will have well-rounded skills in creative marketing tasks and tradeshow management. This is a highly collaborative role, so exceptional leadership, interpersonal skills, and communication skills are a must.

Responsibilities

• Content creation, social media and communication strategies, and marketing plan development
• Aid with website, print advertising, digital advertising, and email campaigns
• Generate case studies with an emphasis on storytelling
• Brainstorm and develop ideas for creative marketing campaigns
• Design and compose artwork for advertising and marketing Astec
• Design product literature and work with Product Management Team to keep current
• Point of contact for industry exhibitions, including booth design and artwork, customer event planning, logistics and other duties related to success of exhibition
• Provide on-site direction and execution for industry exhibitions, including booth and equipment set-up and customer events; travel may be required
• Work on support items for Astec Sales Team and Dealer Network
• Proactively demonstrate the Astec core values of Safety, Devotion, Integrity, Respect and Innovation
• Photography of equipment for marketing purposes, travel may be required
• Edit of material utilizing Adobe Creative Cloud and other creative programs or apps
• Maintain email list for marketing campaigns
• Order and maintain swag for the Sales Team including the Dealer Network

Requirements

• Degree or equivalent experience in marketing, advertising, or communications
• 5+ years of past work experience in a marketing role with increasing responsibilities
• Creativity and adaptability
• Familiarity with current marketing trends
• Experience with large tradeshow booth management and set-up highly preferred
• Must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines
• Must have strong interpersonal skills including the ability to collaborate with within a team that could include marketing, sales, dealer representatives and customers where applicable
• Keen eye for maintaining brand/graphic integrity across multiple platforms
• Ability to thrive in a fast-paced, high-pressure environment
• Excitement about working as a collaborative member of a small, but mighty team
• Experience with traditional and digital marketing activities, including social media
• Experience with website content management systems, Sitefinity a plus
• Proficiency with Adobe Creative Cloud applications
• Experience on Microsoft Suite
• Videography and photography skills a plus
• Experience with marketing and 3D animation software a plus

Qualifications

• Must be able to pass a drug test
• Must be able to pass a background check