Senior Marketing Manager - West Pool Division

We need to output HTML fragment with sections: About the role? The description includes a paragraph about Pentair mission etc. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We have content for About the role (intro), Responsibilities (list of duties), Requirements/Qualifications (maybe combine?), Skills (maybe separate), Benefits (explicit), Pay (explicit), Schedule (maybe travel required). Travel required: up to 75% - that's schedule/travel. So we can include Schedule section with travel requirement. We must not repeat job title as heading. No Job ID etc. Remove boilerplate: EEO etc. Also remove duplicated lines. We need to preserve all substantive info. Let's extract. Intro: "At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our mission into practice, helping the world sustainably move, improve, and enjoy water, life's most essential resource. From our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions. We have an opportunity for a Senior Marketing Manager - West Division - to join Pool marketing team." That's about the role. Responsibilities: many bullet-like sentences. We'll list as

• . Let's list responsibilities: - Lead field, regional and loyalty marketing activation across an assigned Division. - Build and execute division marketing strategy, product launch and adoption priorities and growth plays into high-impact, in-market execution with dealers, distributors, sales teams, and regional partners. - Serve as the connective tissue between centralized marketing Centers of Excellence and the field. - Lead the teams and programs that activate marketing at the point of impact, helping dealers grow their businesses while accelerating Pentair’s product adoption, new dealer acquisition, dealer retention, loyalty engagement, brand preference, and revenue growth. - Own the Division marketing plan, align programs to commercial priorities and build a high-performing, accountable field marketing model that brings together regional events, localized demand generation, co-op execution, in-market brand building, merchandising, sales enablement, loyalty activation, customer onboarding and dealer growth initiatives. - Lead the Division marketing strategy and execution in partnership with the CMO, Division Leader, and Sales leadership to drive profitable growth, market share, and customer engagement. - Own localized go-to-market plans that accelerate product launches, product adoption, customer acquisition, dealer retention, and loyalty. - Serve as an extension of Dealers’, Retailers’ and Distributors’ marketing programs, collectively and collaborative working together to help build both their businesses and Pentair’s brand in their respective markets driving awareness, conversion, and revenue. - Lead and develop Regional Marketing and Loyalty Marketing teams, fostering a high-performance culture grounded in accountability, collaboration, and commercial impact. - Partner closely with Division and Regional Sales leaders to identify growth opportunities, prioritize investments, and execute customer-focused growth plays across key markets and accounts. - Own regional demand generation, dealer activation, events, education programs, co-op marketing, merchandising, sponsorships, and sales enablement initiatives that influence revenue growth and customer loyalty. - Serve as the primary connection between the field and Marketing Centers of Excellence, ensuring brand consistency while delivering localized solutions that meet customer and market needs. - Champion the dealer, distributor, and customer experience by leveraging insights, loyalty programs, training, communications, and marketing programs that increase engagement and share of wallet. - Manage the Division marketing budget and resources, ensuring investments are aligned with strategic priorities and deliver measurable business outcomes. - Use a customer-segmented, account-based approach to prioritize marketing investment by region, dealer opportunity, customer type, and growth potential. - Monitor and optimize marketing performance through data-driven decision making, reporting on KPIs including product adoption, customer acquisition, retention, lead generation, engagement, and ROI. - Build localized brand experiences through events, sponsorships, partnerships, dealer activations, trade shows, retail/distributor environments, digital campaigns, and community-based opportunities. - Act as the Voice of the Customer and Voice of the Field, providing insights and recommendations that influence marketing strategy, product commercialization, customer experience, and future growth initiatives. That's many. Requirements/Qualifications: The posting has "Key Qualifications" list. We'll treat as Requirements (maybe also Qualifications). We'll include both sections? The instruction: prefer few substantive sections over many thin ones. Could combine Requirements and Qualifications into one section? But they ask to use headings for each if content exists. We have content for both. Could put Requirements (education, experience) and Qualifications (skills). But we also have Skills section separate. Might be overlapping. Let's decide: We'll have Requirements (education, years experience) and Qualifications (leadership, specific experience). Skills (maybe soft skills). But we need to avoid thin sections. Let's see content: Key Qualifications bullet list includes: - Bachelor’s degree in marketing, business, communications, or a related field required. MBA preferred. - 10+ years of progressive marketing experience, ideally in B2B, B2B2C, channel, dealer, distribution, field marketing, customer marketing, demand generation or commercial marketing roles. - 3 to 5+ years of leadership experience, with demonstrated ability to lead dispersed, cross-functional, or field-based teams. - Experience working in two-step distribution, dealer networks, franchise models, contractor channels, building products, automotive, HVAC, home services, industrial products, pool and outdoor living, consumer durables or other adjacent B2B2C ecosystems strongly preferred. - Proven experience building and executing go-to-market plans, product launch activation, growth campaigns, field marketing programs, customer acquisition programs, and retention strategies. - Experience partnering closely with Sales and commercial leaders to align marketing activity with revenue, share-of-wallet, adoption, and customer growth goals. - Experience managing budgets, agencies, vendors, events, local media, sponsorships, co-op programs, or MDF-like programs. - Strong understanding of CRM, lead management, marketing automation, data-driven campaign measurement, and performance reporting. - Experience using customer insights, segmentation, VOC, market trends, and competitive intelligence to shape marketing plans. - Experience with loyalty, rewards, dealer advocacy, customer engagement, or preferred account-based marketing programs. - Experience commercializing connected products, digital tools, app-enabled products, or service-based offerings a plus. - Commercially oriented marketer with strong business acumen and a clear understanding of how marketing drives growth. - Strong field instincts, with the ability to understand what dealers, distributors, sales teams, and end customers need to take action. - Excellent strategic planning, prioritization, and execution skills. - Strong leadership presence and ability to influence without direct authority across Sales, Marketing, Product, Operations, Finance, and external partners. - Exceptional communication, executive presentation, and writing skills. - Strong analytical capability, with the ability to translate data into insight, action, and investment decisions. - Ability to lead through change, ambiguity, and organizational transformation. - Strong project management skills, with ability to manage multiple priorities, regions, and stakeholders. - Collaborative, customer-obsessed and results-driven leadership style. - High sense of urgency, accountability, and ownership. - Ability to build scalable processes while maintaining local flexibility. - Comfortable operating in a fast-paced, matrixed organization. - Proficient in Microsoft Office; experience with Salesforce, CRM platforms, marketing automation, project management tools, and analytics dashboards preferred. - East – Charlotte; West – Golden Valley (location) - Compensation section: Pay range. - Benefits section. Thus we can have sections: About the role, Responsibilities, Requirements (education + experience), Qualifications (maybe leadership & specific experience), Skills (soft skills), Benefits, Pay, Schedule (travel). But many sections may be thin. However we have substantive content for each. We must not include placeholder text like "commensurate with experience" etc. In Pay section we have actual range $95500 - $177300 / year. That's specific, we can include. Schedule: Travel Required: up to 75% - we can include. Benefits: list as given. Now produce HTML. We need to wrap each section:

  About the role

  ...

  etc. For lists:
  • ...
  . We must not include markdown fences. Let's craft. About the role paragraph: combine intro sentences. Responsibilities: list as above. Requirements: education and years experience maybe: Bachelor’s degree..., MBA preferred; 10+ years progressive marketing experience...; 3 to 5+ years leadership experience... Qualifications: maybe the rest of the bullet list (specific experience, skills). But we also have Skills section for soft skills. Could split: Qualifications = specific experience (go-to-market plans, budgets, CRM, insights, loyalty, commercializing connected products). Skills = soft skills (business acumen, field instincts, strategic planning, leadership presence, communication, analytical capability, leading through change, project management, collaborative style, urgency, scalability, comfort in matrixed org, proficiency in MS Office, Salesforce etc). That seems reasonable. Let's extract. Qualifications bullet list (specific experience): - Experience working in two-step distribution, dealer networks, franchise models, contractor channels, building products, automotive, HVAC, home services, industrial products, pool and outdoor living, consumer durables or other adjacent B2B2C ecosystems strongly preferred. - Proven experience building and executing go-to-market plans, product launch activation, growth campaigns, field marketing programs, customer acquisition programs, and retention strategies. - Experience partnering closely with Sales and commercial leaders to align marketing activity with revenue, share-of-wallet, adoption, and customer growth goals. - Experience managing budgets, agencies, vendors, events, local media, sponsorships, co-op programs, or MDF-like programs. - Strong understanding of CRM, lead management, marketing automation, data-driven campaign measurement, and performance reporting. - Experience using customer insights, segmentation, VOC, market trends, and competitive intelligence to shape marketing plans. - Experience with loyalty, rewards, dealer advocacy, customer engagement, or preferred account-based marketing programs. - Experience commercializing connected products, digital tools, app-enabled products, or service-based offerings a plus. Skills (soft skills): - Commercially oriented marketer with strong business acumen and a clear understanding of how marketing drives growth. - Strong field instincts, with the ability to understand what dealers, distributors, sales teams, and end customers need to take action. - Excellent strategic planning, prioritization, and execution skills. - Strong leadership presence and ability to influence without direct authority across Sales, Marketing, Product, Operations, Finance, and external partners. - Exceptional communication, executive presentation, and writing skills. - Strong analytical capability, with the ability to translate data into insight, action, and investment decisions. - Ability to lead through change, ambiguity, and organizational transformation. - Strong project management skills, with ability to manage multiple priorities, regions, and stakeholders. - Collaborative, customer-obsessed and results-driven leadership style. - High sense of urgency, accountability, and ownership. - Ability to build scalable processes while maintaining local flexibility. - Comfortable operating in a fast-paced, matrixed organization. - Proficient in Microsoft Office; experience with Salesforce, CRM platforms, marketing automation, project management tools, and analytics dashboards preferred. Location maybe not needed as section. Now Benefits: list as paragraph or ul. Benefits text: "As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance." We can make ul. Pay:

  Anticipated annualized base pay range: $95,500 - $177,300 per year.