Senior Marketing Manager - West Pool Division
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID etc. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove boilerplate. Include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text.
We need to decide what content goes where.
The job description includes:
- Intro paragraph about Pentair mission, opportunity for Senior Marketing Manager - West Division - to join Pool marketing team. That could be "About the role".
- Then "You will lead field, regional and loyalty marketing activation across an assigned Division." etc. That's responsibilities.
- Then bullet list of responsibilities (starting with "You Will Lead the Division marketing strategy..." etc). That's a list.
- Then "Travel Required: up to 75%" - that's maybe a detail but not a section; could be included in Responsibilities or maybe a separate line.
- Then "Key Qualifications" list: Bachelor's degree..., MBA preferred, 10+ years..., 3 to 5+ years leadership..., Experience working..., Proven experience..., Experience partnering..., Experience managing..., Strong understanding..., Experience using..., Experience with..., Experience commercializing..., Commercially oriented..., Strong field instincts..., Excellent strategic planning..., Strong leadership presence..., Exceptional communication..., Strong analytical capability..., Ability to lead..., Strong project management..., Collaborative..., High sense..., Ability to build..., Comfortable operating..., Proficient in Microsoft Office... That's a list of qualifications/skills.
- Then "Compensation" paragraph with pay range.
- Then "Benefits" paragraph listing benefits.
- Then EEO boilerplate to remove.
Thus we can map:
About the role: introductory paragraph about Pentair and the opportunity.
Responsibilities: the bullet list under "You Will Lead..." (maybe also include the earlier sentences about leading field etc). Could combine.
Requirements: maybe the education and experience requirements (Bachelor's degree, MBA preferred, 10+ years, 3-5 years leadership). Could be separate.
Qualifications: maybe the rest of the key qualifications list (experience in two-step distribution, etc). But there is overlap. However we need to avoid duplication. Could combine all qualifications into one section "Qualifications" and not have separate Requirements and Skills. But the instruction says we can include sections only if there is real specific content. We could include Requirements (education/experience) and Qualifications (specific experience) and Skills (soft skills). But we need to ensure not to repeat content.
Let's parse the "Key Qualifications" block: It starts with "Bachelor’s degree in marketing, business, communications, or a related field required. MBA preferred." then "10+ years of progressive marketing experience, ideally in B2B, B2B2C, channel, dealer, distribution, field marketing, customer marketing, demand generation or commercial marketing roles." then "3 to 5+ years of leadership experience, with demonstrated ability to lead dispersed, cross-functional, or field-based teams." then "Experience working in two-step distribution, dealer networks, franchise models, contractor channels, building products, automotive, HVAC, home services, industrial products, pool and outdoor living, consumer durables or other adjacent B2B2C ecosystems strongly preferred." then "Proven experience building and executing go-to-market plans, product launch activation, growth campaigns, field marketing programs, customer acquisition programs, and retention strategies." then "Experience partnering closely with Sales and commercial leaders to align marketing activity with revenue, share-of-wallet, adoption, and customer growth goals." then "Experience managing budgets, agencies, vendors, events, local media, sponsorships, co-op programs, or MDF-like programs." then "Strong understanding of CRM, lead management, marketing automation, data-driven campaign measurement, and performance reporting." then "Experience using customer insights, segmentation, VOC, market trends, and competitive intelligence to shape marketing plans." then "Experience with loyalty, rewards, dealer advocacy, customer engagement, or preferred account-based marketing programs." then "Experience commercializing connected products, digital tools, app-enabled products, or service-based offerings a plus." then "Commercially oriented marketer with strong business acumen and a clear understanding of how marketing drives growth." then "Strong field instincts, with the ability to understand what dealers, distributors, sales teams, and end customers need to take action." then "Excellent strategic planning, prioritization, and execution skills." then "Strong leadership presence and ability to influence without direct authority across Sales, Marketing, Product, Operations, Finance, and external partners." then "Exceptional communication, executive presentation, and writing skills." then "Strong analytical capability, with the ability to translate data into insight, action, and investment decisions." then "Ability to lead through change, ambiguity, and organizational transformation." then "Strong project management skills, with ability to manage multiple priorities, regions, and stakeholders." then "Collaborative, customer-obsessed and results-driven leadership style." then "High sense of urgency, accountability, and ownership." then "Ability to build scalable processes while maintaining local flexibility." then "Comfortable operating in a fast-paced, matrixed organization." then "Proficient in Microsoft Office; experience with Salesforce, CRM platforms, marketing automation, project management tools, and analytics dashboards preferred."
Thus we could split:
- Requirements: education (Bachelor's, MBA preferred) and years of experience (10+ years, 3-5+ years leadership). Could also include "Travel Required: up to 75%" maybe as a note.
- Qualifications: specific experience items (two-step distribution, go-to-market plans, partnering with sales, managing budgets, etc.)
- Skills: soft skills and technical proficiencies (CRM understanding, customer insights, loyalty programs, commercializing connected products, business acumen, field instincts, strategic planning, leadership presence, communication, analytical capability, leading change, project management, collaborative style, urgency, scalable processes, fast-paced matrixed, Microsoft Office, Salesforce, etc.)
But we need to ensure we don't lose any content. Let's try to allocate.
Better approach: Use sections: About the role (intro), Responsibilities (list of duties), Qualifications (combined education/experience and specific experience and skills). But the instruction gave examples of headings; we can choose to include only those we have content for. Could include About the role, Responsibilities, Qualifications, Benefits, Pay. That covers all. Avoid Requirements and Skills if we merge into Qualifications. However the instruction says "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It's just examples; we can omit sections not needed. So we can output only those sections with real content.
Thus we will output:
About the role
... intro paragraph ...
Responsibilities
- ... each duty ...
Qualifications
- ... each qualification/skill ...
Benefits
- ... each benefit ...
Pay
... compensation paragraph ...
We should not include Schedule as none.
Now we need to extract the exact prose for About the role: The first paragraph(s) before "You will lead field...". Let's copy:
"Job Description At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our mission into practice, helping the world sustainably move, improve, and enjoy water, life's most essential resource. From our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions. We have an opportunity for a Senior Marketing Manager - West Division - to join Pool marketing team."
But note the heading "Job Description" is not needed; we can start with the paragraph. We should not repeat the job title as a heading. So we can include that paragraph as About the role.
We need to ensure we preserve all substantive information. The paragraph includes "Job Description" at start; we can drop that as it's likely a label. The content after that is fine.
Now Responsibilities: The bullet list after "You Will Lead the Division marketing strategy and execution..." etc. Let's extract each bullet point (they start with capitalized verbs). The text:
"You Will Lead the Division marketing strategy and execution in partnership with the CMO, Division Leader, and Sales leadership to drive profitable growth, market share, and customer engagement.
Own localized go-to-market plans that accelerate product launches, product adoption, customer acquisition, dealer retention, and loyalty.
Serve as an extension of Dealers,’ Retailers’ and Distributors’ marketing programs, collectively and collaborative working together to help build both their businesses and Pentair’s brand in their respective markets driving awareness, conversion, and revenue.
Lead and develop Regional Marketing and Loyalty Marketing teams, fostering a high-performance culture grounded in accountability, collaboration, and commercial impact.
Partner closely with Division and Regional Sales leaders to identify growth opportunities, prioritize investments, and execute customer-focused growth plays across key markets and accounts.
Own regional demand generation, dealer activation, events, education programs, co-op marketing, merchandising, sponsorships, and sales enablement initiatives that influence revenue growth and customer loyalty.
Serve as the primary connection between the field and Marketing Centers of Excellence, ensuring brand consistency while delivering localized solutions that meet customer and market needs.
Champion the dealer, distributor, and customer experience by leveraging insights, loyalty programs, training, communications, and marketing programs that increase engagement and share of wallet.
Manage the Division marketing budget and resources, ensuring investments are aligned with strategic priorities and deliver measurable business outcomes.
Use a customer-segmented, account-based approach to prioritize marketing investment by region, dealer opportunity, customer type, and growth potential.
Monitor and optimize marketing performance through data-driven decision making, reporting on KPIs including product adoption, customer acquisition, retention, lead generation, engagement, and ROI.
Build localized brand experiences through events, sponsorships, partnerships, dealer activations, trade shows, retail/distributor environments, digital campaigns, and community-based opportunities.
Act as the Voice of the Customer and Voice of the Field, providing insights and recommendations that influence marketing strategy, product commercialization, customer experience, and future growth initiatives."
Also earlier sentence: "You will lead field, regional and loyalty marketing activation across an assigned Division. This is a senior commercial marketing role responsible for building and executing division marketing strategy, product launch and adoption priorities and growth plays into high-impact, in-market execution with dealers, distributors, sales teams, and regional partners. Reporting to the Chief Marketing Officer, Pool, with a dotted-line partnership to the assigned Division Leader, this role will serve as the connective tissue between centralized marketing Centers of Excellence and the field. The Division Senior Marketing Manager will lead the teams and programs that activate marketing at the point of impact, helping dealers grow their businesses while accelerating Pentair’s product adoption, new dealer acquisition, dealer retention, loyalty engagement, brand preference, and revenue growth." This could also be responsibilities. We could incorporate those sentences into the responsibilities list or as prose before list. But we already have a list that covers many. To preserve all, we could include those sentences as part of responsibilities prose before the
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID etc. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove boilerplate. Include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. We need to decide what content goes where. The job description includes: - Intro paragraph about Pentair mission, opportunity for Senior Marketing Manager - West Division - to join Pool marketing team. That could be "About the role". - Then "You will lead field, regional and loyalty marketing activation across an assigned Division." etc. That's responsibilities. - Then bullet list of responsibilities (starting with "You Will Lead the Division marketing strategy..." etc). That's a list. - Then "Travel Required: up to 75%" - that's maybe a detail but not a section; could be included in Responsibilities or maybe a separate line. - Then "Key Qualifications" list: Bachelor's degree..., MBA preferred, 10+ years..., 3 to 5+ years leadership..., Experience working..., Proven experience..., Experience partnering..., Experience managing..., Strong understanding..., Experience using..., Experience with..., Experience commercializing..., Commercially oriented..., Strong field instincts..., Excellent strategic planning..., Strong leadership presence..., Exceptional communication..., Strong analytical capability..., Ability to lead..., Strong project management..., Collaborative..., High sense..., Ability to build..., Comfortable operating..., Proficient in Microsoft Office... That's a list of qualifications/skills. - Then "Compensation" paragraph with pay range. - Then "Benefits" paragraph listing benefits. - Then EEO boilerplate to remove. Thus we can map: About the role: introductory paragraph about Pentair and the opportunity. Responsibilities: the bullet list under "You Will Lead..." (maybe also include the earlier sentences about leading field etc). Could combine. Requirements: maybe the education and experience requirements (Bachelor's degree, MBA preferred, 10+ years, 3-5 years leadership). Could be separate. Qualifications: maybe the rest of the key qualifications list (experience in two-step distribution, etc). But there is overlap. However we need to avoid duplication. Could combine all qualifications into one section "Qualifications" and not have separate Requirements and Skills. But the instruction says we can include sections only if there is real specific content. We could include Requirements (education/experience) and Qualifications (specific experience) and Skills (soft skills). But we need to ensure not to repeat content. Let's parse the "Key Qualifications" block: It starts with "Bachelor’s degree in marketing, business, communications, or a related field required. MBA preferred." then "10+ years of progressive marketing experience, ideally in B2B, B2B2C, channel, dealer, distribution, field marketing, customer marketing, demand generation or commercial marketing roles." then "3 to 5+ years of leadership experience, with demonstrated ability to lead dispersed, cross-functional, or field-based teams." then "Experience working in two-step distribution, dealer networks, franchise models, contractor channels, building products, automotive, HVAC, home services, industrial products, pool and outdoor living, consumer durables or other adjacent B2B2C ecosystems strongly preferred." then "Proven experience building and executing go-to-market plans, product launch activation, growth campaigns, field marketing programs, customer acquisition programs, and retention strategies." then "Experience partnering closely with Sales and commercial leaders to align marketing activity with revenue, share-of-wallet, adoption, and customer growth goals." then "Experience managing budgets, agencies, vendors, events, local media, sponsorships, co-op programs, or MDF-like programs." then "Strong understanding of CRM, lead management, marketing automation, data-driven campaign measurement, and performance reporting." then "Experience using customer insights, segmentation, VOC, market trends, and competitive intelligence to shape marketing plans." then "Experience with loyalty, rewards, dealer advocacy, customer engagement, or preferred account-based marketing programs." then "Experience commercializing connected products, digital tools, app-enabled products, or service-based offerings a plus." then "Commercially oriented marketer with strong business acumen and a clear understanding of how marketing drives growth." then "Strong field instincts, with the ability to understand what dealers, distributors, sales teams, and end customers need to take action." then "Excellent strategic planning, prioritization, and execution skills." then "Strong leadership presence and ability to influence without direct authority across Sales, Marketing, Product, Operations, Finance, and external partners." then "Exceptional communication, executive presentation, and writing skills." then "Strong analytical capability, with the ability to translate data into insight, action, and investment decisions." then "Ability to lead through change, ambiguity, and organizational transformation." then "Strong project management skills, with ability to manage multiple priorities, regions, and stakeholders." then "Collaborative, customer-obsessed and results-driven leadership style." then "High sense of urgency, accountability, and ownership." then "Ability to build scalable processes while maintaining local flexibility." then "Comfortable operating in a fast-paced, matrixed organization." then "Proficient in Microsoft Office; experience with Salesforce, CRM platforms, marketing automation, project management tools, and analytics dashboards preferred." Thus we could split: - Requirements: education (Bachelor's, MBA preferred) and years of experience (10+ years, 3-5+ years leadership). Could also include "Travel Required: up to 75%" maybe as a note. - Qualifications: specific experience items (two-step distribution, go-to-market plans, partnering with sales, managing budgets, etc.) - Skills: soft skills and technical proficiencies (CRM understanding, customer insights, loyalty programs, commercializing connected products, business acumen, field instincts, strategic planning, leadership presence, communication, analytical capability, leading change, project management, collaborative style, urgency, scalable processes, fast-paced matrixed, Microsoft Office, Salesforce, etc.) But we need to ensure we don't lose any content. Let's try to allocate. Better approach: Use sections: About the role (intro), Responsibilities (list of duties), Qualifications (combined education/experience and specific experience and skills). But the instruction gave examples of headings; we can choose to include only those we have content for. Could include About the role, Responsibilities, Qualifications, Benefits, Pay. That covers all. Avoid Requirements and Skills if we merge into Qualifications. However the instruction says "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It's just examples; we can omit sections not needed. So we can output only those sections with real content.
Thus we will output:
About the role
... intro paragraph ...
Responsibilities
- ... each duty ...
Qualifications
- ... each qualification/skill ...
Benefits
- ... each benefit ...
Pay
... compensation paragraph ...
We should not include Schedule as none. Now we need to extract the exact prose for About the role: The first paragraph(s) before "You will lead field...". Let's copy: "Job Description At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our mission into practice, helping the world sustainably move, improve, and enjoy water, life's most essential resource. From our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions. We have an opportunity for a Senior Marketing Manager - West Division - to join Pool marketing team." But note the heading "Job Description" is not needed; we can start with the paragraph. We should not repeat the job title as a heading. So we can include that paragraph as About the role. We need to ensure we preserve all substantive information. The paragraph includes "Job Description" at start; we can drop that as it's likely a label. The content after that is fine. Now Responsibilities: The bullet list after "You Will Lead the Division marketing strategy and execution..." etc. Let's extract each bullet point (they start with capitalized verbs). The text: "You Will Lead the Division marketing strategy and execution in partnership with the CMO, Division Leader, and Sales leadership to drive profitable growth, market share, and customer engagement. Own localized go-to-market plans that accelerate product launches, product adoption, customer acquisition, dealer retention, and loyalty. Serve as an extension of Dealers,’ Retailers’ and Distributors’ marketing programs, collectively and collaborative working together to help build both their businesses and Pentair’s brand in their respective markets driving awareness, conversion, and revenue. Lead and develop Regional Marketing and Loyalty Marketing teams, fostering a high-performance culture grounded in accountability, collaboration, and commercial impact. Partner closely with Division and Regional Sales leaders to identify growth opportunities, prioritize investments, and execute customer-focused growth plays across key markets and accounts. Own regional demand generation, dealer activation, events, education programs, co-op marketing, merchandising, sponsorships, and sales enablement initiatives that influence revenue growth and customer loyalty. Serve as the primary connection between the field and Marketing Centers of Excellence, ensuring brand consistency while delivering localized solutions that meet customer and market needs. Champion the dealer, distributor, and customer experience by leveraging insights, loyalty programs, training, communications, and marketing programs that increase engagement and share of wallet. Manage the Division marketing budget and resources, ensuring investments are aligned with strategic priorities and deliver measurable business outcomes. Use a customer-segmented, account-based approach to prioritize marketing investment by region, dealer opportunity, customer type, and growth potential. Monitor and optimize marketing performance through data-driven decision making, reporting on KPIs including product adoption, customer acquisition, retention, lead generation, engagement, and ROI. Build localized brand experiences through events, sponsorships, partnerships, dealer activations, trade shows, retail/distributor environments, digital campaigns, and community-based opportunities. Act as the Voice of the Customer and Voice of the Field, providing insights and recommendations that influence marketing strategy, product commercialization, customer experience, and future growth initiatives." Also earlier sentence: "You will lead field, regional and loyalty marketing activation across an assigned Division. This is a senior commercial marketing role responsible for building and executing division marketing strategy, product launch and adoption priorities and growth plays into high-impact, in-market execution with dealers, distributors, sales teams, and regional partners. Reporting to the Chief Marketing Officer, Pool, with a dotted-line partnership to the assigned Division Leader, this role will serve as the connective tissue between centralized marketing Centers of Excellence and the field. The Division Senior Marketing Manager will lead the teams and programs that activate marketing at the point of impact, helping dealers grow their businesses while accelerating Pentair’s product adoption, new dealer acquisition, dealer retention, loyalty engagement, brand preference, and revenue growth." This could also be responsibilities. We could incorporate those sentences into the responsibilities list or as prose before list. But we already have a list that covers many. To preserve all, we could include those sentences as part of responsibilities prose before the