Senior Marketing Manager - Vice President

About the Role

Leads cross-functional forums that deliver customer-centric, multi-channel marketing strategies to maximize customer growth, retention, and engagement. Identifies and communicates key performance indicators tied to process optimization and improved speed-to-market. Leans into agile methodology to effectively manage marketing programs that support product goals. Adapts ways of working and processes to address prioritization, resource, and operational challenges. Drives adoption of the project management tool, Workfront, across the team to effectively manage and progress marketing projects. Ensures agile operating model supports alternative marketing channels such as tradeshows and other banker initiatives. Includes the necessary internal partners in appropriate forums to ensure that marketing programs are in accordance with all laws, regulations, and bank policies.

Responsibilities

• Lead cross-functional forums to develop and execute customer-centric, multi-channel marketing strategies.
• Identify and communicate key performance indicators for process optimization and speed-to-market.
• Manage marketing programs using agile methodology to support product goals.
• Adapt processes to address prioritization, resource, and operational challenges.
• Drive adoption of Workfront to manage and progress marketing projects.
• Ensure the agile operating model supports alternative marketing channels (e.g., tradeshows, banker initiatives).
• Engage internal partners to ensure marketing programs comply with laws, regulations, and bank policies.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 10 or more years of related experience in marketing and marketing strategy with a proven ability to deliver results.

Preferred Skills & Experience

• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services.
• Demonstrated experience serving as a liaison between cross-functional partners to bring campaigns to market.
• Strong project management experience, including leading recurring team meetings, planning discussions, project reviews, and follow-up conversations.
• Proven ability to manage intake, prioritization, and backlog maintenance processes.
• Experience developing and maintaining planning materials, calendars, milestone communications, and feedback loops for continuous improvement.
• Experience using Workfront or a similar work management tool for workflow implementation, adoption, and process improvements.
• Strong organizational, interpersonal, and team-building skills.
• Excellent verbal, written, and presentation skills.
• Strong decision-making and problem-solving skills.
• Proven ability to independently manage multiple projects and assignments on time and within budget.
• Proficient computer navigation skills using a variety of software packages.
• MBA or equivalent markers of high achievement are a plus.

Schedule & Location

This role is hybrid. Team members typically spend three days a week at the listed U.S. Bank location(s), while having flexibility for the other working days.

Benefits

• Healthcare (medical, dental, vision).
• Basic term and optional term life insurance.
• Short-term and long-term disability.
• Pregnancy disability and parental leave.
• 401(k) and employer-funded retirement plan.
• Paid vacation (from two to five weeks depending on salary grade and tenure).
• Up to 11 paid holiday opportunities.
• Adoption assistance.
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law.

Pay

The salary range for this role is $133,365.00 - $156,900.00, based on the primary location. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase, and 401(k) contribution and pension (all benefits are subject to eligibility requirements).