Senior Marketing Manager, Third Party Partnerships

About the role

This is a highly cross-functional role that requires strong commercial acumen, partner management discipline, product lifecycle expertise, and the ability to influence across R&D, PMO, US region marketing, solution design, service, sales, finance, supply chain, legal, quality, regulatory, and external partner organizations.

Key Responsibilities

• Strategic Partnerships & Business Development

• Identify, evaluate, and prioritize third-party partnership opportunities that help address portfolio gaps, expand solution breadth, and improve BD’s Central Fill competitiveness.
• Support build, buy, or partner assessments by developing market analysis, customer need assessments, business cases, strategic fit evaluations, and commercial recommendations.
• Partner with legal, finance, procurement, quality, regulatory, R&D, and commercial teams to support partnership assessment, contracting, onboarding, and governance.
• Develop partnership strategies that align external capabilities with BD’s Central Fill roadmap, customer requirements, and long-term platform strategy.
• Monitor competitive activity, market trends, and emerging technologies to inform partnership priorities and future growth opportunities.

• Third-Party Relationship Management

• Serve as the primary marketing lead for assigned third-party partner relationships within the Central Fill portfolio.
• Establish governance routines, performance expectations, communication cadences, and escalation processes to ensure effective partner execution.
• Partner with solution design, sales, service, implementation, and regional marketing teams to ensure third-party solutions are positioned, sold, deployed, and supported consistently.
• Track partner performance, customer feedback, issue trends, and commercial outcomes to identify risks, improvement opportunities, and future growth potential.
• Ensure partner-related messaging, collateral, training, and customer-facing content are accurate, differentiated, and aligned with BD brand and portfolio strategy.

• Hardware Sustaining Strategy: Pouch, Blister, and Vision

• Lead product lifecycle management for assigned Central Fill hardware categories, including pouch, blister, and vision automation.
• Define sustaining product strategies that support reliability, customer satisfaction, adoption, revenue growth, and long-term portfolio health.
• Partner with R&D, service, quality, regulatory, supply chain, and manufacturing teams to prioritize sustaining needs, roadmap updates, technical improvements, and lifecycle decisions.
• Develop positioning, value propositions, claims, and competitive messaging that clarify the role of pouch, blister, and vision automation within BD’s broader Central Fill ecosystem.
• Support evidence generation and performance validation efforts to quantify customer value, strengthen ROI tools, and improve commercial confidence.
• Identify upgrade, refresh, simplification, and end-of-life opportunities that improve customer experience and enable long-term portfolio optimization.

• Commercial Excellence & Market Insights

• Develop sales enablement tools, launch content, training materials, competitive positioning, and customer-facing messaging to support commercial execution.
• Conduct market research, customer engagement, VOC activities, and competitive intelligence to inform portfolio strategy and partnership decisions.
• Collaborate with regional marketing and sales teams to support customer roadmap conversations, strategic account planning, and opportunity development.
• Monitor product and partner performance, revenue contribution, market feedback, and adoption trends to inform strategic recommendations.
• Support pricing, acquisition model, and monetization discussions for third-party solutions and sustaining hardware offerings.

• Cross-Functional Leadership

• Lead through influence across a complex matrix organization to drive alignment, accountability, and execution.
• Partner closely with R&D, PMO, finance, legal, regulatory, quality, service, solution design, sales, supply chain, and regional marketing teams.
• Translate customer needs and business priorities into actionable requirements, roadmap inputs, and commercial strategies.
• Communicate clearly with leadership on progress, risks, tradeoffs, and recommendations.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, Healthcare Administration, or related field required.
• 5+ years of experience in product management, marketing, business development, strategic partnerships, or related commercial roles.
• Experience managing third-party partnerships, alliance relationships, or external technology collaborations.
• Experience working in medical technology, healthcare technology, automation, software-enabled hardware, pharmacy automation, or a related industry.
• Demonstrated ability to lead cross-functional programs in a matrixed environment.
• Strong business acumen with experience developing strategic recommendations, business cases, and market assessments.
• Strong communication, presentation, and stakeholder management skills.
• Able to manage multiple priorities in a fast-paced environment with competing deadlines.
• Able to travel domestically up to 30% of the time.

Preferred Skills

• MBA or advanced degree preferred.
• Experience with product lifecycle management, sustaining engineering, portfolio strategy, or hardware commercialization.
• Experience supporting build, buy, or partner evaluations.
• Familiarity with pharmacy automation, Central Fill operations, medication packaging, vision verification, or high-volume fulfillment workflows.
• Experience developing commercial messaging, sales enablement, claims, ROI tools, or evidence-generation plans.
• Strong analytical skills with the ability to synthesize customer insights, market trends, financial inputs, and operational requirements into clear recommendations.