Senior Marketing Manager - Specimen Management

Job Summary

Lead the Core Tubes portfolio within the U.S. Specimen Management platform to drive revenue growth and market leadership.

Key Responsibilities

• Portfolio Leadership: Own all aspects of product management for the Core Tubes portfolio including forecasting, financial planning, pricing, lifecycle management, and promotional activities.
• Customer-Centric Growth: Develop compelling value propositions and identify customer needs. Create training programs to support sales teams and enhance customer engagement.
• Regional Marketing & Sales Support: Partner with sales teams to deliver marketing programs, launch management, and field training that drive adoption and retention.
• Strategic Planning: Build and execute annual and long-term marketing strategies including pricing, positioning, branding, and resource allocation. Leverage data-driven insights and marketing excellence framework.
• Tactical Execution: Deliver marketing collateral, demand forecasts, and competitive analyses. Manage multiple priorities with speed and precision.
• Innovation & Creativity: Identify new product opportunities. Develop creative marketing tactics to differentiate in the marketplace.
• Data-Driven Insights: Develop KDG dashboards that synthesize data from multiple sources. Enable actionable insights to optimize performance annually and across strategic planning cycles.
• Leadership & Influence: Lead cross-functional initiatives. Influence without authority and serve as trusted advisor to stakeholders.

Required Technical Skills

• Depth of marketing expertise in segmentation and lifecycle management.
• Product launch planning and execution.
• Strategic pricing, positioning, branding, and resource optimization.
• Spreadsheet proficiency, collateral development, forecasting, and competitive analysis.
• KDG dashboard development for data synthesis.

Functional Skills

• Product portfolio management including forecasting, financial planning, pricing, and lifecycle management.
• Value proposition development and customer needs identification.
• Sales training program creation and field training delivery.
• Marketing program development and launch management.
• Strategic planning and execution.
• Marketing collateral and competitive analyses production.

Behavioral Skills

• Strong customer focus and strategic mindset.
• Leadership and creativity with bias for action.
• Ability to influence cross-functional teams without authority.
• Excellent oral and written communication.
• Proven problem-solving and continuous learning.
• Ability to manage competing priorities in high-growth environment.