Senior Marketing Manager - Non Personal Promotion/Imunno-Oncology

About the role

The Senior Marketing Manager of Non Personal Promotion, will be responsible for the execution of HCP media and digital marketing efforts in the US on a set of IMFINZI indications, and potentially support the launch of new Oncology products within the growing portfolio. This role may also support Consumer marketing efforts within the IO franchise. This position is in person, based in Gaithersburg, MD and will report to the Senior Director of NPP & Consumer Marketing, IO.

Responsibilities

• Lead implementation of HCP, non-personal, digital marketing strategies in the US market for a set of IO indications
• Support the HCP digital launch activities for new Oncology products within the IO franchise
• Lead implementation of innovative HCP digital marketing strategies and programs in the US market
• Support the creation of HCP campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions
• Manage creative projects and workflow with agency and media agency of record
• Lead implementation of HCP, non-personal, digital marketing strategies in the US market
• Manage digital media activations with our media agency ensuring best-in-class media plan, performance and execution
• Potentially create consumer marketing strategies and tactics across a tumor type with multiple indications for IMFINZI
• Support the overall IMFINZI pan tumor consumer approach across all indications by partnering with broader consumer team
• Contribute to a team culture built on the foundation of trust, open communication and fun
• Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
• Collaborate within the IO brand team and cross-functional teams such as Market Access, Sales, Medical, Regulatory and Legal, to ensure full alignment, maximize synergies and advance the business
• Effectively manage marketing budget for areas of responsibility
• Collaborate to provide a holistic view of media data and analytics, helping define clear KPls across the marketing funnel that enable the team to clearly gauge investment effectiveness
• Assist in the identification, evaluation, and adoption of new partnerships and technologies
• Leverage best practices from within the global commercial organization and continually foster learning from industry and outside of industry best practices
• Support broader NPP & Consumer team with a nimble team-first mindset

Requirements

• Bachelor’s Degree required
• 3 years of total commercial healthcare or healthcare related experience required
• US pharma digital marketing experience required
• Oncology product marketing experience preferred
• Product launch experience preferred
• Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets
• Ability to effectively manage multiple competing priorities to meet deadlines
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/or exceeding objectives
• Experience working closely with field sales organizations to implement sales or marketing programs with measurable business impact

Qualifications

• Self-starter and out of the box thinker who will maintain the foundational elements of a digital strategy for HCPs while bringing new ideas and tactics to the table to optimize effectiveness and ultimately change behaviors

Skills

• Excellent communication and collaboration skills
• Strong analytical and problem-solving abilities
• Ability to work independently and as part of a team
• Knowledge of pharmaceutical industry regulations and guidelines

Benefits

• Short-term incentive bonus opportunity
• Equity-based long-term incentive program (salaried roles)
• Retirement contribution (hourly roles)
• Health benefits including medical, prescription drug, dental, and vision coverage

Pay

The annual base salary for this position ranges from $151,081-$226,622. However, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

Schedule

This position is in person, based in Gaithersburg, MD.