Senior Marketing Manager, Oncology DTC

About the role

AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death.

Responsibilities

• Support the creation of consumer campaign strategies that build brand awareness and engagement
• Lead the implementation of innovative consumer digital marketing strategies and programs built on the foundation of what consumers need and how they behave
• Collaborate across the consumer team to use information and data to create and optimize strategies and campaigns
• Manage creative projects and digital media activations with our consumer and media agencies ensuring best-in-class media planning, execution, and performance
• Partner with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing materials
• Collaborate within the Truqap cross-functional teams to maximize synergies and ensure alignment of consumer marketing initiatives
• Effectively manage marketing budget for areas of responsibility
• Absorb and evaluate new partnerships and technologies

Requirements

• Bachelor’s Degree required
• 5+ years of total commercial healthcare experience, at least 2 years of consumer healthcare marketing, oncology product marketing experience preferred
• Product launch experience preferred
• Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/or exceeding objectives

Qualifications

• Self-starter and out of the box thinker who brings new ideas and tactics to the table to optimize effectiveness of our campaigns with the intent of providing best-in-class care and support for consumers
• Passionate advocate who understands the responsibility and privilege to ensure the consumer perspective and voice is represented and considered in all we do
• Collaborator and relationship builder with a proven ability to work cross-functionally to bring media strategies to life while ultimately driving business results within a heavily matrixed, fast-paced environment

Skills

• Motivated, high-energy professional with a demonstrated track record of developing and implementing marketing strategies and tactics that deliver strong commercial results

Benefits

• The annual base pay for this position ranges from $151,200- $226 840
• In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles)
• Benefits offered include a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans

Pay

The annual base pay for this position ranges from $151,200- $226 840.

Schedule

Not specified