Senior Marketing Manager, Lip Lab

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A dynamic engine of speed, expertise, and market-savvy, the Kendo team redefines the beauty industry through great product, storytelling, and retail partnerships.

About the role

The Sr. Manager of Marketing for Lip Lab is responsible for leading, creating, executing, and driving innovative 360 marketing strategies and plans that shape the future of this emerging brand. This highly collaborative, cross-functional role requires working with multiple brand stakeholders, including creative, social, media, influencer, brand management, and store teams. You will act as the quarterback of a talented, passionate team in an established beauty incubator, ensuring on-budget, best-in-class execution of consumer-centric marketing campaigns. This role reports to the VP, Global Marketing.

Responsibilities

• Develop, lead, and help execute 360 strategic marketing plans to drive overall brand goals.
• Lead development of marketing campaigns in close collaboration with cross-functional corporate teams—paid media, creative, influencer, events, social—and store teams to ensure timelines are met and alignment on roles and responsibilities.
• Maintain a strong understanding of culture, category trends, and consumer insights to create powerful, consumer-centric marketing campaigns and storytelling.
• Own Lip Lab marketing budget and budget planning.
• Manage PR agency relationship and support initiatives that ladder up to brand goals.
• Plan and execute flawless new store opening events (6-8 per year), leveraging social media, influencers, and on-site activations to create buzz and generate excitement. Collaborate on post-launch social and influencer strategies to foster customer engagement and brand loyalty.
• Oversee the content planning process with cross-functional teams, ensuring seamless execution across website, operations, and store teams.
• Lead monthly marketing reporting and hindsight efforts, translating results into future plans.
• Create compelling PowerPoint presentations to support various business needs.

Requirements

• 7+ years of marketing experience with a proven ability to develop and implement marketing strategies across all channels (digital & traditional), ideally with a strong background in retail or experiential retail.
• Deep understanding of North American markets with the ability to localize strategies as needed.
• Strong experience managing multi-channel campaigns including digital, social/influencer, media, PR, and CRM.
• Data-driven approach with the ability to track, analyze, and inform future strategies.
• Entrepreneurial spirit and ability to thrive in a fast-paced, ambiguous environment.
• Self-starter who can pivot quickly based on business needs.
• Collaborative mindset with strong communication skills, especially with field teams.
• Exceptional organizational skills and keen attention to detail.
• Proactive problem-solving skills; ability to anticipate obstacles and generate solutions.
• Can-do, positive attitude with a roll-up-your-sleeves approach; flexible to evolving business needs.

Pay

The salary range for this position is $127,100 - $150,900 per year, dependent upon experience and San Francisco location.

Schedule

This is a hybrid role based in the downtown San Francisco office—Tuesdays through Thursdays in-office, with Mondays and Fridays remote.

Benefits

• Annual bonus
• Comprehensive benefits package including medical, dental, and vision insurance
• Flexible paid time off program
• Parental leave
• Employee discounts and perks
• Retirement plan with employer contributions
• Summer Fridays
• Opportunity to work from anywhere for two weeks during the calendar year
• December wellness/shutdown week for applicable positions