Senior Marketing Manager, Brand Marketing
About the role
People Inc. is seeking a strategic, creative, and solutions‑oriented Senior Manager, Brand Marketing to join its Health vertical. The role will help shape how Health brands and the broader Health business go to market, identifying growth opportunities and translating business priorities, advertiser needs, audience insights, and brand strengths into differentiated strategies and programs that drive revenue. Working across 40+ People Inc. brands spanning Health, Lifestyle, Food & Beverage, Parenting, Tech, Travel, and more, the incumbent will develop cross‑brand, multi‑channel opportunities for Pharma advertisers, shape go‑to‑market strategy, and create compelling narratives and materials that bring the strongest ideas to market. This requires an integrated marketing mindset, the ability to think creatively across channels and capabilities, and to move quickly from open‑ended business challenges to clear paths forward.
Responsibilities
- Shape Brand + Business Strategy: Help shape positioning and go‑to‑market strategy for Health brands and the broader Health business; translate business priorities, audience insights, editorial strengths, market trends, and advertiser needs into clear strategies that strengthen brands and drive revenue.
- Develop Cross‑Portfolio Opportunities: Proactively identify and build differentiated programs that connect Health with other brands, audiences, platforms, and capabilities across People Inc.; bring fresh thinking to advertiser challenges, grounding new opportunities in brand strengths, editorial strategy, audience insights, and Pharma demand to expand investment beyond endemic Health brands.
- Lead Marketing Storytelling + Go‑to‑Market Development: Turn strategies and ideas into clear, compelling narratives, presentations, sales materials, and market‑facing stories; own work from early‑stage thinking through polished execution, ensuring opportunities are differentiated, easy to understand, and positioned to drive revenue.
- Champion Cross‑