Senior Marketing Manager, Instrumentation

Role Summary

We are seeking a forward-thinking and experienced commercial marketing leader to drive downstream marketing strategy and execution for Hologic’s molecular instrumentation portfolio, including systems, automation, software, and consumables.

Job Expectations

• Lead global downstream marketing strategy for the molecular instrumentation portfolio, ensuring effective execution across lifecycle stages—from launch through maturity
• Develop and execute integrated go-to-market plans aligned to portfolio strategy, regional needs, and commercial objectives
• Define value propositions, positioning, and messaging that clearly articulate differentiated customer and clinical value
• Partner with regional commercial teams to adapt global strategies for local market execution
• Own downstream commercialization for new product launches, including launch readiness, messaging, campaign execution, and sales activation
• Lead marketing initiatives to drive adoption, utilization, upgrades, and cross-sell opportunities across the installed base
• Collaborate with product management to influence lifecycle priorities using market feedback and commercial insights
• Lead market, customer, and competitive insights, developing customer segmentation, personas, workflows, and use-case messaging
• Monitor market trends, customer needs, and competitive activity; translate insights into actionable commercial strategies
• Collaborate with upstream marketing and product teams to ensure customer and market insights inform portfolio and roadmap decisions
• Develop high-impact sales tools, collateral, training, and messaging to enable commercial teams globally
• Act as a key partner to sales leadership, supporting field engagement, customer meetings, and strategic opportunities
• Ensure sales teams are equipped to articulate value across systems, software, consumables, and workflow solutions
• Lead development of downstream marketing campaigns to drive awareness, demand generation, and portfolio penetration
• Define and track KPIs to assess marketing effectiveness, adoption trends, and commercial impact
• Continuously optimize programs and messaging based on performance data and field feedback
• Serve as a commercial marketing leader and internal advocate for customer and field needs
• Build strong relationships with key customers and external stakeholders to inform commercialization strategy

Key Qualifications

• Education: Bachelor’s degree in Life Sciences, Engineering, Marketing, or related field
• Experience: 5+ years of experience in downstream marketing, product marketing, or commercial marketing roles within diagnostics, life sciences, or medical technology
• Demonstrated success driving go-to-market execution, product launches, and lifecycle marketing initiatives
• Experience supporting complex instrumentation, capital equipment, or system-based solutions with global scope
• Strong business and financial acumen with the ability to assess commercial impact
• Excellent interpersonal, communication, presentation, and influencing skills across all organizational levels
• In-depth understanding of molecular diagnostics laboratories, workflows, and customer segments preferred

Behaviors

• Customer-Centric: Deep commitment to understanding customer needs and translating them into effective commercial solutions
• Proactive: Anticipates challenges and takes initiative to drive outcomes
• Collaborative: Partners effectively across functions including sales, product management, service, and regional teams
• Adaptable: Thrives in fast-changing market and business environments
• Integrity: Acts ethically and in alignment with Hologic’s values
• Resilient: Maintains focus and positivity in ambiguous or challenging situations
• Networking: Builds and leverages strong internal and external relationships