Jobs · Marketing · Wisconsin

Senior Marketing Manager

Amcor · Appleton-Oshkosh-Neenah Area · 6 days ago
On-siteMarketingFull-time

About the role

Join a winning Amcor team that's transforming the packaging industry and improving lives around the world. As a Senior Marketing Manager, you'll play a critical role in shaping our strategic direction and establishing leadership across priority vertical market segments.

Responsibilities

  • Conduct segmentation, sizing, and detailed analysis for assigned market areas.
  • Lead competitive assessments and create strategies to win in selected verticals.
  • Own and guide the multi-generational product innovation pipeline aligned to segment needs.
  • Identify customer/segment whitespace opportunities and emerging trends.
  • Analyze market data to inform pricing strategies and value-based positioning.
  • Partner with Product Management, Commercial Pricing, and Commercial Excellence to implement value-add and margin-enhancing initiatives.
  • Coordinate commercial efforts within Plant Profit teams to align priorities and execution.
  • Lead consumer and customer insight programs to support segment entry and growth.
  • Design and execute: Focus groups, Voice of Customer (VOC) & Voice of Segment studies, Ethnographic and demographic research.
  • Translate consumer trends into actionable packaging strategies and innovation opportunities.
  • Collaborate with global business units to build cohesive, enterprise-wide value propositions as ONE Amcor.
  • Partner with the Amcor leadership team to define go-to-market strategies that deliver compelling value propositions and drive new business.
  • Motivate and influence cross-functional teams across Amcor, customers, and supplier partners.
  • Able to quantify and articulate the value of innovative packaging solutions.
  • Proven financial acumen for building business cases, contracts, and capex justifications.
  • Deep understanding of the pharmaceutical and medical industries, including product launches and strategic marketing.
  • Knowledge of packaging sustainability principles, including LCA and carbon footprint reduction.

Qualifications

  • Bachelor’s degree
  • Solid technical knowledge of flexible packaging
  • Experience with new packaging materials, formats, and filling equipment
  • Ability to motivate and influence cross-functional teams across Amcor, customers, and supplier partners
  • Ability to quantify and articulate the value of innovative packaging solutions
  • Proven financial acumen for building business cases, contracts, and capex justifications
  • Deep understanding of the pharmaceutical and medical industries, including product launches and strategic marketing
  • Knowledge of packaging sustainability principles, including LCA and carbon footprint reduction

Skills

  • Curiosity and eagerness to learn
  • Proactive, self-starting mindset
  • Solid communication and storytelling abilities
  • Strategic thinking with strong analytical skills
  • Results-oriented execution
  • Relationship-building and cross-functional collaboration
  • Customer-focused problem solving
  • Solid organizational and project management capabilities

Benefits

  • Medical, dental and vision plans
  • Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
  • Company-paid holidays starting at 8 days per year and may vary by location
  • Wellbeing program & Employee Assistance Program
  • Health Savings Account/Flexible Spending Account
  • Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
  • Paid Parental Leave
  • Retail Savings Plan with company match
  • Tuition Reimbursement (dependent upon approval)
  • Discretionary annual bonus program (initial eligibility dependent upon hire date)

Pay

Competitive salary and benefits package.

Schedule

Full-time position.

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