Senior Marketing Manager
Amcor · Appleton-Oshkosh-Neenah Area · 6 days ago
On-siteMarketingFull-time
About the role
Join a winning Amcor team that's transforming the packaging industry and improving lives around the world. As a Senior Marketing Manager, you'll play a critical role in shaping our strategic direction and establishing leadership across priority vertical market segments.
Responsibilities
- Conduct segmentation, sizing, and detailed analysis for assigned market areas.
- Lead competitive assessments and create strategies to win in selected verticals.
- Own and guide the multi-generational product innovation pipeline aligned to segment needs.
- Identify customer/segment whitespace opportunities and emerging trends.
- Analyze market data to inform pricing strategies and value-based positioning.
- Partner with Product Management, Commercial Pricing, and Commercial Excellence to implement value-add and margin-enhancing initiatives.
- Coordinate commercial efforts within Plant Profit teams to align priorities and execution.
- Lead consumer and customer insight programs to support segment entry and growth.
- Design and execute: Focus groups, Voice of Customer (VOC) & Voice of Segment studies, Ethnographic and demographic research.
- Translate consumer trends into actionable packaging strategies and innovation opportunities.
- Collaborate with global business units to build cohesive, enterprise-wide value propositions as ONE Amcor.
- Partner with the Amcor leadership team to define go-to-market strategies that deliver compelling value propositions and drive new business.
- Motivate and influence cross-functional teams across Amcor, customers, and supplier partners.
- Able to quantify and articulate the value of innovative packaging solutions.
- Proven financial acumen for building business cases, contracts, and capex justifications.
- Deep understanding of the pharmaceutical and medical industries, including product launches and strategic marketing.
- Knowledge of packaging sustainability principles, including LCA and carbon footprint reduction.
Qualifications
- Bachelor’s degree
- Solid technical knowledge of flexible packaging
- Experience with new packaging materials, formats, and filling equipment
- Ability to motivate and influence cross-functional teams across Amcor, customers, and supplier partners
- Ability to quantify and articulate the value of innovative packaging solutions
- Proven financial acumen for building business cases, contracts, and capex justifications
- Deep understanding of the pharmaceutical and medical industries, including product launches and strategic marketing
- Knowledge of packaging sustainability principles, including LCA and carbon footprint reduction
Skills
- Curiosity and eagerness to learn
- Proactive, self-starting mindset
- Solid communication and storytelling abilities
- Strategic thinking with strong analytical skills
- Results-oriented execution
- Relationship-building and cross-functional collaboration
- Customer-focused problem solving
- Solid organizational and project management capabilities
Benefits
- Medical, dental and vision plans
- Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
- Company-paid holidays starting at 8 days per year and may vary by location
- Wellbeing program & Employee Assistance Program
- Health Savings Account/Flexible Spending Account
- Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
- Paid Parental Leave
- Retail Savings Plan with company match
- Tuition Reimbursement (dependent upon approval)
- Discretionary annual bonus program (initial eligibility dependent upon hire date)
Pay
Competitive salary and benefits package.
Schedule
Full-time position.