SENIOR MARKETING MANAGER- GA .(b)

Position Summary

Senior Marketing Manager, Customer/Lifecycle Marketing
Responsible for customer and lifecycle marketing to drive engagement and retention strategies that enhance the customer journey. Requires strong marketing background, excellent analytical skills, and passion for creating impactful customer experiences.

Essential Duties and Responsibilities

• Develop and execute customer lifecycle marketing strategies to boost engagement, retention, and loyalty.
• Analyze customer data and insights to improve the customer journey and increase lifetime value.
• Collaborate with product, sales, and customer service teams to ensure a seamless customer experience.
• Create and manage targeted marketing campaigns across email, social media, and digital advertising.
• Monitor and report marketing initiative effectiveness, using data to optimize strategies.
• Stay current on industry trends and best practices in customer and lifecycle marketing.

Marginal Functions

• Build and promote relationships across teams for effective communication and services affecting clients.
• Attend webinars and training to stay updated on company and department best practices.
• Complete projects and duties as assigned by supervisor.

Knowledge, Skills, and Abilities

• Proven success in developing and executing marketing campaigns.
• Strong analytical skills with data-driven marketing experience.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment.
• Proficiency in marketing automation tools and CRM systems.

Education & Experience

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 5+ years of marketing experience focusing on customer and lifecycle marketing.

Physical, Mental, & Communication Demands

• Physical: Sedentary work, manual dexterity for computer and office equipment use, occasional walking, visual acuity for data analysis, minimal lifting.
• Mental: Attention to detail, problem-solving, multitasking under deadlines, decision-making, stress management.
• Communication: Strong interpersonal skills, cultural sensitivity, clear written and verbal communication, effective presentation skills.

Environmental Conditions

• Indoor office environment with occasional moderate noise from office equipment or coworkers.