Senior Marketing Manager, Ecommerce

Ecommerce Strategy & Marketing

• Own and advance the ecommerce growth strategy and marketing execution on store.usp.org to drive awareness, elevate USP Value proposition that enhance overall customer experience.
• Lead collaboration across cross-functional teams on ecommerce priority plans and initiatives to align with customer needs and USP growth goals and objectives.
• Plan, implement, and optimize on-site marketing tactics to support traffic growth, conversion, and customer engagement.
• Understand and activate persona(s) and customer segment journeys leading them from discovery to purchase throughout the ecommerce marketing funnel.
• Oversee implementation of priority initiatives including new projects, promotional calendars, ad placements, communication and content on the Store.
• Ensure consistency and alignment between Store activities, USP brand guidelines, content updates and broader digital marketing campaigns.
• Continuously refine tactics based on performance data and customer behavior.
• Develop strategies for customer retention, repeat purchase, loyalty, as well as cross-sell up-sell.

Medium- and Long-Term Ecommerce Improvements

• Define and manage a prioritized roadmap aligned with USP division and priority initiatives to deliver seamless connected customer journey that maximizes customer lifetime value (LTV).
• Identify opportunities to strengthen conversion, discoverability, personalization, and overall ecommerce performance.
• Partner with Digital Experience, IT, Strategy, Customer Success, and other cross-functional teams to plan and deliver enhancements that improve overall customer experience.
• Support the integration and evolution of marketing automation capabilities, including linkage to Marketo, Drupal CMS content, and other USP and third-party platforms.
• Balance short-term optimization needs with longer-term capability development.

UI/UX Strategy and Optimization

• Lead the strategy and planning for UI/UX improvements on the ecommerce Store.
• Analyze customer journeys to identify usability gaps and customer friction points.
• Design and implement experience improvements related to navigation, functionality, search, product pages, user tracking and personalization.
• Analyze search queries in Algolia to surface insights for marketing.
• Plan and manage testing and experimentation to validate UX enhancements.
• Ensure UI/UX decisions are data-driven and aligned with accessibility and usability best practices.

SEO And AI Discoverability

• Drive implementation and execution for search engine optimization (SEO) and answer engine optimization (AEO) for store.usp.org to attract qualified traffic.
• Lead optimization of product descriptions, metadata, taxonomy, and on-site content to improve conversions.
• Ensure product and content pages are structured to support discoverability across traditional search engines and emerging AI-driven search experiences.
• Partner with Marketing, Digital Experience and IT to implement SEO best practices within Oracle and Drupal platforms.
• Identify and prioritize opportunities to improve how USP products and content are understood, indexed, and surfaced by AI search tools and large language models (LLMs).

Customer Experience Collaboration

• Serve as key steward of the overall Customer Experience (CX) for the ecommerce store.
• Incorporate customer feedback and insights into Store enhancements and marketing decisions.
• Cookordinate initiatives that improve the end-to-end customer journey across touchpoints.
• Ensure consistent messaging and communication to drive a high-quality customer experience.

Performance Measurement and Optimization

• Define and monitor key ecommerce performance metrics, including traffic, engagement, and conversion.
• Monitor customer feedback and leverage Adobe Analytics and related tools to generate insights and recommendations.
• Translate data into clear actions and prioritized improvements.
• Communicate performance trends, learnings, and outcomes to stakeholders.
• Drive customer experience through governance and collaboration with Finance, Sales, Operations, and Marketing leads to analyze digital performance, translate insights into revenue-driving actions, and lead recurring portfolio performance reviews.

Qualifications

• 8+ years of experience supporting or managing ecommerce marketing and revenue growth platforms or digital commerce initiatives, with a bachelor’s degree in marketing, business, information systems, or equivalent experience.
• Hands-on experience working within an enterprise ecommerce platform, preferably Oracle Commerce Cloud or comparable platforms (e.g., Salesforce Commerce Cloud, Magento).
• Demonstrated ownership of ecommerce marketing execution, including on-site merchandising, promotions, and conversion optimization.
• Experience leading or contributing to UI/UX and conversion improvements, including navigation, search, product pages, and checkout flows.
• Strong working knowledge of web analytics, including Adobe Analytics or similar tools, with the ability to translate data into actionable improvements.
• Practical experience optimizing product descriptions, metadata, taxonomy, and on-site content to support search performance and discoverability.
• Working knowledge of SEO best practices as applied to ecommerce environments.
• Familiarity with marketing automation platforms, such as Marketo, and their integration with ecommerce experiences.
• Experience collaborating with Customer Experience, Marketing, Content, and IT teams in a cross-functional environment.
• Comfort working in a regulated or compliance-driven organization, with attention to accuracy, approvals, and documentation.

Additional Desired Preferences

• 10+ years of experience supporting or managing ecommerce or digital commerce initiatives.
• Prior hands-on experience with Oracle Commerce Cloud or comparable enterprise ecommerce platforms.
• Advanced experience using Adobe Analytics (or equivalent) for ecommerce performance analysis and optimization.
• Demonstrated experience leading UI/UX or conversion optimization initiatives, including testing and experimentation.
• Experience implementing or supporting SEO and content optimization strategies in ecommerce environments.
• Analyzing query pipelines in Algolia or Coveo for marketing insights.
• Exposure to marketing automation and personalization within ecommerce, including Marketo or similar platforms.
• Experience working in a regulated, compliance-driven environment, supporting formal review and approval processes.
• Familiarity with AI-enabled search or emerging search technologies as they relate to content discoverability.