Senior Marketing Manager, Digital Brand Media (US Remote)

Remote – US based candidates only, no visa sponsorship available.

About the role

Shape brand and customer engagement initiatives that strengthen market presence and business impact. Collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. Directly influence customer engagement, conversion performance, and revenue growth within a consumer-facing environment.

Responsibilities

• Own strategy and execution of digital brand media for Sportsbook and Casino
• Develop channel-specific targets and KPIs with stakeholders
• Manage brand media spend across various digital platforms
• Generate demand while ensuring strong brand positioning
• Align performance metrics like brand lift and market share with business goals
• Lead campaign reporting, including performance summaries and presentations
• Oversee agency partnerships for optimal execution and brand consistency
• Maintain relationships with key platform partners for strategic growth
• Support media activation for partnerships with leagues and celebrities
• Research and implement testing roadmaps for innovative digital strategies
• Collaborate on budget and performance strategies for short and long-term goals
• Enhance media reporting and marketing tech for improved efficiency

Qualifications

• 7+ years of experience in marketing or related roles
• Bachelor's degree in marketing or business
• Expertise in digital marketing, especially with media partners
• In-depth knowledge of digital channels like Google, Meta, and Programmatic DSPs
• Strong presentation and communication skills
• Experience with brand measurement partners like Savanta and Kantar
• Detail-oriented with a focus on deadlines and adaptability
• Knowledge of the sports betting and gaming industry is preferred
• Analytical mindset with a focus on business objectives
• Proven track record of successful marketing campaigns

Pay

$133,000 – $200,000 annually

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• Flexible work environment
• Generous paid time off and holidays
• Professional development and career growth opportunities
• Access to wellness programs
• Employee discounts on products and services