Senior Brand Marketing Manager - Remote Work
BairesDev · Charlotte, NC · 3 wk ago
RemoteRemoteInformation TechnologyFull-time
About the role
We are seeking a Senior Brand Marketing Manager to drive the strategic direction of brand marketing initiatives that strengthen market presence and build long-term brand equity. This role requires a balance of strategic thinking and hands-on execution across multiple channels and audiences.
Responsibilities
- Lead end-to-end brand marketing campaigns, from strategy and planning through execution and performance analysis.
- Manage and mentor a team of brand marketers, setting clear goals and ensuring high-quality output.
- Partner with product, sales, and communications teams to align brand messaging with go-to-market strategies.
- Oversee brand research initiatives, including customer surveys, focus groups, and market studies.
- Monitor brand health metrics and report on brand awareness, perception, and sentiment trends.
- Manage relationships with external agencies, vendors, and creative partners.
Requirements
- 4+ years of experience in brand marketing or integrated marketing communications.
- Demonstrated experience leading brand campaigns across digital and traditional channels.
- Strong analytical skills with the ability to interpret brand health data and market research.
- Experience managing budgets, timelines, and cross-functional stakeholder relationships.
- Proficiency in marketing analytics platforms and project management tools.
Benefits
- 100% remote work.
- Work-from-home hardware setup.
- Flexible hours—make your schedule.
- PTO, parental leave, and other special leaves.
- An excellent compensation package—well above the market average.
- Healthcare coverage (Vision and Dental).
- Life Insurance.
- 401K Plan.
- Diverse and multicultural work environment.
- An innovation-driven environment that provides the support and resources for its professionals to thrive.